It's official: the majority of online searches are now performed using mobile devices. Google is even in the process of transitioning to mobile-first indexing, meaning that the content on your mobile website will be considered first when determining rankings.
Millennials get a lot of flak, but the people in this generation (born between the years of 1980 and 1995) are entering into their prime working and spending years. With this transition happening, the buying power of Millennials will soon surpass that of generations before them. Today's businesses can't afford to ignore this important demographic of consumers.
With so many businesses competing to earn your audience's attention online, you must be strategic with content creation. Quality content needs to play the leading role in your digital marketing strategy.
Pin another medal to our chest, we turned four in June! To help celebrate, I want to share a little about what we've learned, the things we've accomplished, and where we're headed.
Even if you have a limited knowledge of social media, you've heard of Sheryl Sandberg. Sandberg is Facebook's COO, and she's played a big role in helping the social media giant roll out its wide breadth of paid Facebook advertising options.
The human brain processes visual content 60,000 times faster than text. This is why graphic design plays such a critical role in your branding strategy. Your logo design, for instance, is the visual cornerstone for what your business stands for. Often, the first impression that consumers will have of your business is through your logo. People are also more likely to remember your logo than your business name. For these reasons alone, you can't afford to not get graphic design right.
Coming up with a stellar logo design needs to be just as important as giving your business an official name. This is because your logo is a visual representation of what your brand stands for. A logo design that has been carefully thought out will accurately communicate what your brand entails.
A common question that we hear is if there is a magic word count or number of characters that marketers should aim for when creating content. This question applies to blog posts, social media posts, video content, and more.
Email marketing is one of your most powerful outlets to reach your audience. According to the latest stats, Gmail has more than 1 billion users worldwide, and this number is expected to grow to 3 billion by 2020.
One of the most effective ways to drive organic traffic to your website is to include your website in as many online directories as possible. Examples of online directories include Google, Bing, Yahoo, and Yelp. In fact, there are hundreds of online directories that today's consumers turn to research products and services before making a purchase decision.