Long gone is the notion that an organization's marketing and operations teams should be treated as two different entities. The more aligned and in sync these two critical departments are, the more successful your business will be.
If you want to have a successful online presence in 2018, you need to have a business blog. However, when you've recently launched a blog for your business, it's easy to become discouraged when you compare your blog to more established blogs in your industry. You may even convince yourself that you'll never catch up to where they are.
We've been hearing about the transition to mobile-first indexing for quite some time. Google gave us the heads up over a year ago that it will soon begin crawling the web from a mobile browser point of view, meaning that the content on mobile-friendly websites will be taken into consideration first when putting together search results. However, as Google begins to roll out the mobile-first indexing process, many business owners as asking themselves if having a responsive website design that appeals to mobile users is enough.
There are a number of elements that you need to consider in regards to good website design, and the user experience should top your list. When customers arrive on your website, you need to make it easy for them to find the information they want. Having an intuitive website with seamless navigation is just one part of the equation. To improve the functionality and enhance the user-friendliness of your website, a best practice is to add a search bar.
If your company has more than one location, you may be wondering if you need to create social media profiles for each individual location. While your first instinct is probably "yes," you need to consider the ramifications that having a social media profile for each of your locations would have on your social media management strategy. Assuming your business has a presence on multiple social media platforms, creating individual location profiles on each platform could double or triple (or more) your workload for managing your social media presence.
DeLand, FL – June 13, 2018 – “Do great work, don’t be a jerk.” That’s the internal mantra at New York Ave., a digital marketing agency located in DeLand. Joshua Hays, Head of Vision at the company, is pleased to announce that they are celebrating five years in business. “New York Ave. launched in June of 2013, shortly after I left a series of leadership roles in graphic design, marketing, and sales,” said Joshua. He hired his first team member in 2015 and the company has grown by one employee per year, including his wife, Heather Hays, who was hired in 2016.
Thanks to the growing number of users performing searches from mobile devices and the influx of voice technology, the search landscape as we know it is changing. Something else that marketers can't afford to ignore about the way that search is evolving is the increasing number of vertical search engines.
When it comes to website design and hosting, a common question that we hear from businesses if if they should host their website internally. There are advantages to hosting internally, such as providing you with greater control over your company website. However, in our expert opinion, we recommend that you outsource to a reputable hosting company.
As a marketer, a hard truth to accept is that your customers don't really care what you have to say about your business. Instead, they care about their own voice and perspective. No matter how much blood, sweat, and tears you pour into your content marketing strategy, you're not going to be effective if you don't make your content customer-centric.