Today, B2B lead generation is heavily dependent upon content marketing. The good news is that marketers and business owners are empowered with the resources to position marketing operations as a profit generator instead of a dead, immeasurable expense. MarketingProfs spotlighted the 2012 B2B Content Marketing Trends Survey conducted by Holger Schulze for Optify and found that 83.5% of B2B marketers surveyed say they are stepping up their content marketing production over the next 12 months.
If you've ever asked if Facebook and Twitter are really necessary for your small business, you are not alone. Millions of business owners across the country struggle with social media, how it fits into their business model, and the right way to handle it. Some argue that there's no real way to quantify results, others that it's a danger to their brand. Whichever way you're leaning, everyone can agree that sometimes a little further investigation is required before implementing a social media strategy for your small business.
There are a number of things that can go wrong when attempting to use email as a strategic marketing tool for promoting yourself or your business. We can’t even begin to count the number of trashy, repetitive, useless nonsense people receive via email daily – sometimes from nationally known brands. In this post, we want to discuss a few things that can help you in your current or coming endeavors with email marketing.
Believe it or not, your Facebook page URL is important on a number of different levels. Many small business owners don't know that their URL looks something like this: http://www.facebook.com/lk0ou834jlk123
Not only does this make it hard to put in print, it makes it almost increasingly difficult for search engines to find and display your Facebook page when a customer searches for your business. Creating a unique URL for your small business Facebook page is an essential part of your branding strategy. Remember, part of branding your small business is making it easier for people to find you online!
If you aren't a marketer or you’re just getting started with your business, designers background or not, it’s often difficult finding the right recipe for a successful landing page. We want to share 5 things that we've have learned so that you might have better success with building landing pages for your business.
Branding really isn’t as complex as it sounds, don’t be intimidated by it. However, It is important to know that at the core of your marketing strategy should be a rock solid brand and everyone in your organization should sing the same tune. Most people think of brands as logos and colors and while this is an important part to any brand, it isn’t the whole picture. So, what’s the first step in creating an effective brand strategy for your business?
If you are the current owner of a small business and you're interested in getting started with email marketing, you have an advantage over many others who are trying to do that same thing. That is that you are taking initiative. This is invaluable.
Branding is a marriage between message and design. We explain branding to our clients using its simplest definition; Branding is about the words and images used to represent your company. Your brand is the way people recognize you. Your message needs to be creatively designed, memorable and relevant to your business. Whether we are working with a large corporation or a small business, graphic design can make or break a branding campaign.
Making it a point to brush up on your search engine optimization (SEO) knowledge is key, especially in today's highly competitive world. I'd like to share a few easy tactics that can help you get started, or restarted, optimizing your small business website blog and page content.