Chances are, if you're like most small business owners and marketers, you're interested in what you can do to boost your website's search engine visibility. However, you know that old adage about teaching a man to fish? Well, there are a lot of articles with tips and tricks for search engine optimization, but if you really want to learn to do it well, the best thing you can do is learn how it actually works. Then you'll really start seeing ways you can improve your website's ranking.​

There's a reason we like talking about animated video: it's a great way to boost your SEO ranking and connect with consumers, all the while diversifying your content marketing strategy. And while we've given some advice on helping you get started with video in the past, one question we keep hearing is, "How long should an video be?" And it's a good question.​

Let's be honest here. Chances are, your business isn't perfect. Nobody's is. That's a good thing though; there's no way to improve if you're already doing everything perfectly! Time and time again, when I look at businesses, I notice that they're going through the steps, but there are some things they're just not doing enough of.