It's almost second nature for group conversations to lead to talking about what people do for a living, and whenever I mention that I own an agency specializing in website design, email marketing, and social media, I got a variety of puzzled looks. Of course, one of the first follow up questions that I am asked is what can someone "do on Facebook all day?". The truth is, social media is a very small part of what we do for clients and it certainly isn't limited to Facebook and Twitter.
We all know that a decade can bring a lot of changes with it; however, in the world of website design, these changes are astronomical.
Think about how you were using the internet in 2005. At this time, Facebook and the concept of social media networking was just emerging. Unless it was work related, you probably weren't jumping onto your computer (and certainly not your smartphone or tablet) as soon as you rolled out of bed in the morning. And I doubt you were turning to Amazon to help you with all of your shopping needs.
Search engine optimization (SEO) is not only a mouthful, but is also an intimidating term for businesses that are in the process of launching their brands online. Everyone knows that they must consider SEO in order to earn high rankings by search engines, but many are unsure about where to start.
As search engine powerhouses like Google will continue to play a critical role in driving traffic to your business, finding ways to take your content marketing strategy up a notch is key.
We often hear business owners asking what they can do to produce better content at a faster pace than their competition. While there is not really a magic formula for accomplishing this, there are several tactics that the best content writers out there embrace. Here are 5 best practices to let soak into your mental framework so that you can put forth a content marketing strategy that rocks:
For many businesses that are just getting their feet wet in the digital marketing world, the terms "website design" and "web development" tend to be used interchangeably. However, if you are considering giving your website a face lift or starting fresh, you should know that there is a distinct difference between these two areas.