As a business owner, you are constantly pulled in different directions as to how you should spend your marketing budget. However, when it comes to building a brand for your business, graphic design needs to be a part of the discussion.
When you personally are browsing the internet to research products and services, there's a very good chance that you'll occasionally come across some design aspects on a website that annoy you. Typically, these are things that interrupt your user experience.
In order to be a successful marketer, you need to have a clear understanding of who your customers are.
You put a lot of blood, sweat, and tears into creating your ideal buyer personas, and you think you've come up with pretty much everything that you could possibly know about them.
Pokémon Go is making big headlines these days, whether you're reading the newspaper or scrolling through your Twitter or Facebook feed. But what in the world is it and why is everyone so obsessed with it?
Let's face it. The vast majority of people surfing the web today are scanners. With so much content floating around on the internet to consume, that's really all they have time for.
If you take a look at some of the top performing websites out there (think Apple, PayPal, and Warby Parker), you'll notice that they all share one thing in common--they make it extremely easy for website visitors to scan the content.
You take the time to craft the perfect email newsletter, come up with a catchy headline, and hit send. However, if your email never actually makes it into your subscribers' inboxes, all of the blood, sweat, and tears that you've put into email marketing basically makes it worthless.
For several years now, we've been hearing that content is king. It's obvious that most businesses are getting the message as the amount of content circulating on the internet is enormous.
Ironically, though, as businesses have increased the amount of content that they're distributing, the overall engagement level with content has declined. According to a recent study by TrackMaven, while the amount of content on the internet increased by 37 percent, the engagement rate decreased by 17 percent. So what's happening?
When you're running a small business, the internet can prove to be an incredibly powerful resource to raise awareness for your brand.
If you're like most small businesses, you've decided to start a blog so that you can deliver quality content to your audience and give your website a boost in search rankings.
We celebrated three years in business in June and could not be more thankful for the support of our customers, community, vendor partners, and team. Thank you for being a big part of what we love doing every day.
They say that the majority of new businesses fail within their first three years. I guess that means that we've finally earned our big boy pants and have a lot to look forward to as we start on a new year... year four.