Crafting an effective blog post is a proven method for generating traffic to your website. With so much information online, an engaging, relevant, and well-written blog is invaluable to getting noticed. There are three points to remember when writing a blog post: be useful, keep it simple, and avoid self-promotion. Whether you're a first timer or a seasoned marketer, use this article as a guideline for stepping up the blog writing portion of your content marketing strategy.
Over the years I've had the opportunity, and the privilege, to work with some truly inspirational people and absorb as much of their knowledge and real-world experience as I could. One of the most important things I learned in my journey came from the founder of a company I worked with years ago. He taught me that to make customer acquisition and retention smoother, you have to take steps to make it easy for them to say yes and hard to say no. At first glance, it sounds like a no-brainer, of course you're doing everything you can to streamline the sales process, right? Well, that's not really what we're talking about here. I'm talking about removing any obstacle to connecting with, and selling to, your customers.
Whether you are building your first website or revamping an existing one, you should incorporate certain strategies to ensure that your visitors are being pushed forward through a conversion funnel rather than being pushed away from it. In the past, website design was primarily about stuffing keywords into your content in a messy attempt to get ranked on Google. Recently, that has fallen by the wayside in favor of effective design, content optimization, and carefully crafted calls-to-action (CTA).
Facebook recently unveiled a change to their policy that will affect the pages of more businesses than any other change they've made in the past. If you're like most Facebook page administrators, than you're probably using a custom app/tab in conjunction with an offer. The offer is probably tied to someone liking your page too, right? After November 5th, using this type of like-gate will no longer be permitted and Facebook will make a global change to their API that will cause any information you have like-gated to disappear, only your "non-fan" content will show.
If you’re a business owner or marketer, then you know the importance of an attractive, and effective, logo design. Your logo represents your business to the community. If you take the time investing in a design you love, then you’re more likely to stick with it for the long-term, which results in stronger brand awareness for your company. So how do you come up with that show-stopping logo design that will give you the desired outcome? Simplicity is key, according to Milton Glaser, designer of the world famous “I Love New York” logo.
There is no doubt that email marketing is a vital part of your internet marketing strategy. In fact, experts argue that when paired with quality content, email marketing can yield the highest return on investment of any other digital form of marketing. Unfortunately, it's also the most difficult form of digital marketing to do right, and sometimes the most time consuming. If you're like most business owners and marketers, you've no doubt been tempted with purchasing a large list of emails to help jump start your campaign. The way in which you acquire email addresses, and how you communicate with them, is essential to a successful email marketing strategy today.