If you're currently considering giving your website a face lift, there's no question that you've come across the terms "website design" and "web app development." Some people use these two terms interchangeably; however, doing so is actually incorrect as there are very distinct differences between the two.
Too many businesses feel the pressure to cram as much content as possible into their website, and therefore end up with a website design that is cluttered, difficult to navigate through, and overall unappealing to the audience. When you're already faced with the challenge of competing for the attention of your audience's dwindling attention spans, having a website that is overstuffed with text is a sure way to turn consumers off.
There are a number of metrics that you should be monitoring as far as your email marketing efforts are concerned, with the dreaded "unsubscribe" metric being one of the most critical performance measurements. Keeping this number under control is absolutely essential to maintaining a healthy contact list. Of course, this becomes more challenging to do as the "unsubscribe" metric often increases as you continue to send out emails.
As a small business owner, have you felt skeptical about using Groupon to promote your company? If so, you're certainly not the only one. Many businesses view Groupon in a negative light as they feel it positions them as a cheap coupon business. Not only do they have to share a portion of their already reduced profits with Groupon, but they also have to deal with the bargain hunting customers that Groupon brings in.
So you've finally launched your new website, congrats! While this is an exciting accomplishment, the reality is that you've only scraped the surface with your online marketing strategy. The most successful brands view their website as the foundation for their marketing efforts, but find that the real results come from what happens next: creating a high volume of quality content and regularly sharing it.