The interaction between your clients and your website is essential when it comes to growing your business and bringing in potential customers. While maintaining a strong presence on the Internet remains necessary, the overall experience a visitor has with a website is just as, if not more important. We like to say that your website is the most important real-estate you can invest in today, so why aren't you?
It's very common for small businesses to build an entire website for themselves without thinking about integrating their brand and even more common that they incorporate too much of their brand into the website. Your website and your brand must work together in unity to properly communicate a consistent image to your clients and prospective clients. We wanted to share some thoughts that may help with future website redesigns.