Coca-Cola. Nike. Disney. These brands all have logos that are recognizable even at an international level, and it's all because they have laced their brand in everything they do, big and small. While many businesses take the time to enlist the help of a professional designer to assist in creating a logo, for whatever reason, they choose not to invest in developing their brands any further and instead attempt to make their own brochures and marketing materials. You only have one opportunity to make a positive lasting impression on consumers, and a mediocre website design, brochures, or mailers that have clearly been quickly thrown together do not give off the image that you likely want for your business.
In recent years we've been hit with a series of updates to Google's search engine algorithm (do the names Penguin, Panda, or Hummingbird ring a bell?), all of which have dramatically changed search engine optimization (SEO) forever. Even if you think you have a grasp of how Google currently ranks websites in their search results, you can almost bet that your world will be turned upside down in the near future with another algorithm update.
Email marketing is one of the most widely used forms of digital marketing today. If used properly, it can be an effective way to reach your target demographic and get your company’s message out to the right people and at the right time. However, it can also be disastrous for you and your potential customers if not used correctly. This is where opt-in email marketing comes into play.
Many people still have the misconception that LinkedIn is a social media tool just for jobseekers and recruiters. While it is a great resource for connecting those interested in making a job change with prospective employers, LinkedIn can do so much more for your business. Think of it as the perfect platform for telling the backstory of your business with the potential to connect and engage with over 175 million professionals.
If you’re at all familiar with the changing landscape of digital marketing, then you know that content is king when it comes to effectively getting your message across to your target demographic. With engaging and interesting content, you draw in more visitors who can be funneled through to conversion. However, even the best content needs a platform. To reach more people, don’t limit yourself to posting content just on your blog. Sources outside of your own website offer additional benefits and often rank on Google more quickly, ultimately meaning more people will find your company online.
You probably already know that social media is the cream of the crop when it comes to brand awareness and promotion online. Nearly everyone is on social media today, whether it be Facebook, Twitter, Instagram, or another. To make the most out of your digital advertising and inbound marketing efforts, it’s vital that you take advantage of the captive audiences social media can offer. But simply creating self-promotional, text-only posts every day is not enough to drive potential customers to your website, much less help guide them through to purchase. With the overload of information available online, it’s important that you truly engage your target audience by using various types of compelling content and sharing relevant information.
When it comes to your digital marketing, converting website visitors into customers is crucial for long-term success. That’s why it’s important to know how to optimize your efforts so that there are no missed opportunities. You’ve probably heard the term “conversion funnel”, but what exactly is a conversion funnel and how can it help you? In simple terms, your business’s conversion funnel is the path people take to go from potential customer to buyer.