Many business owners get started with social media, stick with it for a while, then find it doesn’t yield results. They end up wasting time and wondering what they did wrong while competitors in the very same industry rocket ahead of them in the social world.
Every business needs a website – that’s the obvious part. And organic search traffic from Google is the best way to get it noticed. Organic search traffic refers to visitors who come to your website by typing in a search query you can help with. If your Search Engine Optimization game is on point, a relevant page from your site will be somewhere in the first page of results.
Think about this: Everything that’s ever been written was written for someone. That’s true no matter whether you’re looking at a refrigerator manual written for homeowners, a complex microchip schematic written for engineers, or a novel written for a popular audience.
There’s an estimated 1.5 billion websites in the world today. Thanks to modern digital publishing technology, new websites go live at a stunning rate, too: Around 550,000 a day. Many of these websites will be abandoned in their earliest stages. Some hang on, but never attract any traffic. But there’s also a vast middle ground of so-so websites.