Somewhere along the way, brands made Facebook a popularity contest and began competing against each other to see who could get the most "likes". Yes, having a lot of people "like" your Facebook page can help your brand appear credible, but does a significant amount of page likes mean that you have a solid Facebook marketing strategy in place?
Email marketing can offer you an affordable and effective way to increase exposure for your brand and earn new customers. However, it's shocking how many business owners, marketers, and entrepreneurs are working off of a mediocre email marketing list (or even worse--no list at all).
Want to know one of the fastest ways to lose credibility with your target audience? Not having a website for your business. Regardless if your business is a one man show or if you have 1,000 employees working for you, having a website is absolutely necessary in today's highly digital and overly connected world. Even if your business does not sell products or services that can be purchased online, having a website can play a powerful role in creating awareness for your brand and telling your story.
Did you know that the typical business professional receives 81 emails on average, daily?! That's a lot of email to sift through, and as a marketer, you want your email to be opened versus sent immediately to the trash or worse, marked as "spam". So what can you do to differentiate your emails from the rest? Focus on writing a winning subject line. The subject line that you assign to your email will be the first (and possibly only) impression that your prospective reader will have of your brand, so you'll need to offer a convincing reason why your email is worth opening.