When designing a website, it's so easy to focus on the aesthetic aspects. After all, it's those sexy design elements that really catch the eye, right?

While there is some truth to this, we encourage you to instead make the functionality and user-friendliness of your website design your top priorities. Why? Because these two key factors will greatly benefit your SEO strategy. 

​If you've been thinking about giving your website design some tweaks, now is the time to do it. With Black Friday and Cyber Monday nearly a month away, you can't afford to have a mediocre website that doesn't function for your business. 

A question that we frequently hear from business owners is how often they should be creating and publishing fresh content. 
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The right answer totally depends on the business. Some need to publish new content every day while others can get by with only publishing 2 to 3 new articles a week (or even less). There are a number of factors that search engines like Google take into account when ranking websites, and fresh content is a big one. However, another critical component that search engines take into account is the quality of the content, which can often be sacrificed if SMBs are too focused on churning out a large quantity of content. 

Yes, we still have a few months to go before year-end, but when it comes to logo design, it's always a good idea to look ahead and anticipate what next year's trends will be. 

Here are 5 interesting logo design trends to keep an eye out for in 2017:

1. Bespoke word marks will dominate logo design.
We've already started to see more brands move towards simple logo design with tailored typefaces that make it extremely easy for people to recognize. These personalized typefaces are still very professional, but also offer a sociable language that is exclusive to brands using them. 

While it's hard to believe, Black Friday and Cyber Monday are just a few weeks away!
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Given the enormous surge in sales that these two retail "holidays" can bring your business, it's time to get cracking now with email marketing strategies to help you get the most from these two critical days and finish the year strong. 

Let's face it. Not every piece of content that you write is going to hit a home run with your audience. 

In a recent blog post, we just outlined several reasons why your content marketing strategy could be failing. 
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When you're starting a small business, you may not have the budget to completely revamp your content marketing budget. However, what you can do is proactively detect underperforming content and correct it so that it produces positive results for your business. 

Being a savvy business owner in today's day and age, you understand the powerful impact that content marketing can have on your business. Considering that your competition is consistently serving your audience with fresh content, you can't afford to not be producing content yourself. ​

As a cutting-edge business owner that understands that powerful impact that your website can have in generating new leads, you like to stay informed about the latest website design trends. However, just because a website design feature is trendy doesn't make it ideal for your business.​