We're entering into the busiest time of year when consumers are on the prowl for information about products and services before making holiday purchases. Considering that consumers trust social media recommendations (particularly on Facebook) more than traditional advertising, Facebook offers a powerful way to spread the good word about your business.
Making the decision to go into business on your own takes some serious guts. Some entrepreneurs that I've talked to over the years equate their experience and its dramatic emotional shifts to the guts-driven lifestyles of skydivers, bungee jumpers, and other adrenaline junkies. I would agree that they're not too far off.
While it's hard to believe, 2017 will soon be coming to a close. Although we still have a few months left of the year, prudent business owners are already planning how they will tackle digital marketing in 2018.
While it's hard to believe, the height of the holiday shopping season is just around the corner. It's no secret that most consumers are turning to the internet to find local businesses and research products and services. The shopping weapon of choice is the smartphone, with nearly 60 percent of searches happening on mobile devices. Google recently reported that mobile ads are responsible for driving 160 percent more incremental store visits than ads viewed on desktops and tablets.
Your website is the foundation of your digital marketing strategy. If you want to have a successful online presence, you need to know how your website is performing. Unfortunately, many businesses neglect to use analytic tools to measure how their websites are performing, and their digital marketing strategies suffer as a result.
With more consumers making purchases online versus visiting brick-and-mortar store locations, you need to use digital marketing to reach your audience. When investing in a digital marketing strategy, the risk you take is losing the personal appeal of your business.
Voice search is one of the fastest growing technology trends. Smart phones, tablets, and computers all come equipped with voice technology to make it more convenient for consumers to find what they're looking for online.
We all wish we had more time, especially when it comes to creating content. While it's easy to commit to a killer content marketing strategy, following through with it is a different thing. Life gets in the way, and you don't have hours to sit down and crank out blog posts. But what if you could speed up the content creation process without compromising quality?