Content marketing has gained visibility as one of the most crucial digital marketing approaches of the 21st century.
It’s no surprise why.
Content meets people where they are and gives them what they want: Informative, useful advice they can put into practice to solve their problems.
When it comes to directing the attention of warm leads and current customers, absolutely nothing is more effective – or less expensive – than email marketing. Email is the most scalable marketing solution in the world. Its cost-effectiveness is unparalleled. It costs only a few cents to communicate with ten or ten thousand people.
Your brand is the sum total of all the messaging that defines what your company is about. A brand encompasses everything from your slogan and logo to your statement of values and all the communications you send out into the world. However, it’s also made up of consumers’ perceptions – what they know (or think they know) about you.
Copywriting refers to business writing intended to persuade. Whether that means writing an ad, a sign, a proposal, or a website, copywriting communicates a unique business value. Most of the text that moves your business forward is copy in some form or fashion. Good copy must guide your leads toward action that affects the bottom line – for you and them.