In order to conduct an effective advertising initiative, small businesses need to incorporate a landing page that's relevant to the advertisement or offering. Time and time again small business owners are befuddled and confused when they invest money in social media advertising or email marketing and see no results. The problem is often the lack of an appropriate landing page. This is a simple concept that is often overlooked by small businesses. What's worse is those that do try to close the loop with a landing page but end up doing it incorrectly.
Calvin Klein once said, "The only way to advertise is by not focusing on the product." Small business owners are often so excited about their own product, they miss the most important aspect of advertising--the consumer. While animated videos are an effective form of advertising, consumers probably don't want to hear a ten minute video focused on selling your products. Your videos don't always have to be a focused on the product. Try shifting your focus to the consumer.
I recently read an article that grimly proclaimed "SEO is dead." While we have been hearing this kind of talk for years, this particular phrase made me think. What is the future of small business SEO? Is SEO really dead?
The simple answer is no, SEO is not dead, but its function is ever-changing and in flux. As keyword obsession fades and search engine algorithms continue to change, small businesses must face the realities of the current marketing climate. If your small business wants to create a long-term, successful marketing strategy, you have to focus less on cheap tricks and more on quality content.
When we formed New York Ave, we did so with the vision of a lean agency that reinvested heavily back into its clients. One of the things we do for our clients is provide them with a protected, personalized page on our website to access their deliverables, preview projects in progress, and purchase recommended services. From the beginning, New York Ave decided to host all project deliverables, forever, at no additional cost, so that clients don't have to worry about misplacing them. It's a small convenience but taking that extra step to build value for our clients was important to our team.
Social media may be all the buzz when it comes to small business marketing, but you may be surprised to find out that email marketing is still a hugely effective format for selling your product. Year after year marketing professionals report that email marketing remains king of the hill, so it's vital that you continue to build a dynamic email subscription list that will help to grow your business. Use these three tips to build your small business email marketing campaign
Due to the rapid growth of social media in recent years, many businesses enthusiastically embraced as many social media outlets as possible. The race was on and no one wanted to be left behind. Businesses made a chaotic effort to keep up without any thought of strategy.
Website design has come a long way since the 90s, when text-heavy websites with blinking gifs and auto-play music were commonplace. No one really thought twice when they had to deal with poorly structured or even just downright poorly designed websites. After all, we didn't know any better! Small business websites are no longer just a collection of cute images and outdated SEO link bait. Customers expect a modern look that is clean, easy, and intuitive to navigate.
When it comes to your small business the old saying is true--you never get a second chance to make a first impression. For many small businesses, that first impression is a company logo. Choosing the right visual representation for your small business logo design is tremendously important. The right logo effectively communicates your brand identity and should be memorable enough to build brand loyalty
Jeff Bezos, founder of Amazon.com once said, "a brand for a company is like a reputation for a person". Small business branding is no easy task, but it should be taken seriously. One of the most common mistakes a small business can make is inconsistent branding. Fortunately, you don't need a large budget in order to build consistent branding; you just need follow a few simple steps.