Landing pages are an absolute necessity to incorporate into your website design as they can be used to convince visitors to share their contact information with you in exchange for a high value offer (e.g. ebook, live demo, webinar, etc.). More importantly, they help you guide visitors directly to the information they need and in a condensed format so that they stay focused on your goal...conversion.
Without a doubt, one of your primary marketing objectives is to create a lasting impression with your audience. While there are many ways that you can accomplish this, one of the most basic ways to be memorable is through your brand's logo design. Think of your logo as a visual representation for everything that your brand stands for. For example, the Nike swoosh logo is recognized throughout the world, and its simple check mark and "just do it" slogan is really telling of what the brand is all about.
Think about some of your favorite brands that you follow online. What makes you want to read their latest blog posts or take part in their social media contests? I'm guessing it's because these brands are conversational and are finding a way to inject humor and personality into their marketing efforts, right?
Businesses of all sizes are embracing video marketing in an effort to get their message out there, and they've found that it's also a powerful way to get their content in front of as many eyeballs as possible. In fact, approximately 50 percent of YouTube users watch business related videos on the site every week!
Whether you promote your business online or not, it's inevitable that your brand will encounter some negative feedback at one point or another, even if you do everything perfectly. An irate customer that turns to the internet to complain about your brand is likely to be near the top of your list of nightmare scenarios.
Perhaps there is no more powerful way to captivate your audience than with emotion, and one of the oldest and most effective ways to do this is through storytelling.
Humans feel this incredible need to be connected to others, and brands that find ways to tell their stories in a way that their audience can relate to are the ones that consumers seem to gravitate towards. Storytelling is also a great way to position your brand as a memorable one in the minds of your audience.