Believe it or not, we are already in the midst of the holiday shopping season. More and more consumers are choosing to make purchases online, which is why we recently shared with you some ways that you can prepare your website for the influx of traffic during the holidays.
Considering all of the potential that an update to your website design can offer to your business, it's easy to want to jump right in.
However, you should really approach a re-design of your website just like you would a remodel of your home. Updating your website is much more than just introducing some bright new colors to the design. Instead, you need to think about all of the components that will make up your new website design. So, before you get started, take a step back and consider the functionality that you really need from your website.
Branding is absolutely critical to your business, regardless of its size. While most small business owners recognize this, many fail to make branding the heart of their businesses.
When launching your brand online, it's especially important that you make branding a priority to most accurately represent your company.
As if you didn't already know it, marketers are in the height of the holiday season. When you're running a small business (or any sized business for that matter), you'll know that the holiday season starts early--October 1st for most marketers.
The average number of emails that a person sends and receives each day is 121. That makes sifting through an email inbox more of a chore than an enjoyable activity.
Most marketers agree that the holiday season arrives at the stroke of midnight on November 1st. Since that date has quickly come and gone, what are you doing to prepare your website for the influx of consumer traffic that the holiday season will bring?
This is a question that many business owners ask themselves when they're ready to take their websites to the next level. However, if you take the time to research whether it's smart to handle web app development in-house or outsource it, you'll likely find that the best option is to outsource it.