When it comes to creating a compelling blog post, the writing is just one part of the equation. An equally critical aspect to the success of your blog post is its formatting.
With the arrival of Thanksgiving, we've officially entered into the holiday season. If you're like many small businesses, you experience the biggest influx of traffic during these last few weeks of the year. In fact, it's anticipated that the 2017 Black Friday and Cyber Monday shopping holidays will generate $682 billion in consumer spending alone.
If you're a small business owner with a limited budget, you may wonder if investing in custom logo design is worth it. The answer is yes, hands down! Your logo is the visual cornerstone of your brand's identity. The design of your logo should symbolize what your business stands for and differentiate you from your competition.
If there's anything that we've learned from 2017, it's that mobile website design needs to be a top priority for your business. We're living in a world where consumers prefer to shop online via their mobile devices and choose restaurants based on online reviews and Siri's suggestions. Google is even in the process of transitioning to mobile-first indexing, meaning that content on mobile websites will be considered first when delivering relevant search results to users.
If it's been awhile since you've updated your company's Facebook page, it's time to add this to your "to-do" list, preferably towards the top. As we enter into the holiday season, consumers will be turning to Facebook to research products and services before making purchase decisions. In fact, consumers trust recommendations from their Facebook "friends" more than they do traditional forms of advertising, meaning that Facebook is a powerful outlet to leverage to earn more conversions.
Your website is the foundation of your company's online presence. With more consumers choosing to make purchases online than visit brick-and-mortar store locations, your website may be the only interaction that customers have with your business. Therefore, you need to put your best foot forward with your website design and ensure that it's consistent with your branding strategy.
This year Cyber Monday will take place on Monday, November 27th, and it's predicted that this will be the biggest digital shopping day in history. In fact, research reveals that consumers are more excited about the deals on Cyber Monday than Black Friday. In 2016, consumers spent a record breaking $3.39 billion on Cyber Monday, and analysts predict a healthy increase to this figure in 2017.
The year will be coming to a close before we know it. Over the past year, we've seen a number of new trends enter the forefront of website design, and 2018 will be no different. Here are some of the most notable website design trends of 2017 that digital marketing specialists predict will stick around over the next 12 months: