When it comes to your website's branding and graphic design, form and function are equally as important as your products and services. If your website doesn't work properly, you are guaranteed to lose sales. If your website design is outdated, this can send the wrong message to potential customers. While your business shouldn't jump on every design trend that comes along, it's important to stay current with design trends that actually address customer needs and changing technology. Flat design can help to modernize and simplify your website while also catering to the needs of a new generation of users.
Seth Godin, author of Permission Marketing has described email as "the most personal advertising medium in history." Most business owners understand that email marketing is important, but they may not realize the importance of personalizing emails. If your email marketing campaign isn't personal, then your business isn't taking advantage of all this medium has to offer. You are missing a huge opportunity! There are quite a few ways to personalize your email marketing so we put together a list of four basic ways you can start the process of email personalization:
Have you ever seen a website that looked so good, you find yourself wishing your company's website looked the same way? Before you know it, you're asking your web designer to reproduce a website that doesn't meet your needs and doesn't create conversions. If your website is not achieving the results you would like to see, it is probably because you aren't using the right conversion flow.
You are probably familiar with the importance of designing a proper company logo. Your logo is a symbol for your company. It helps customers identify your brand and often serves as the "face" of the company. As marketing evolves to meet the needs of changing technology and consumer habits, logos must evolve as well.
These days, savvy consumers have no patience or interest in reading the boring and obvious sales pitches that once defined content marketing. Brand managers are quickly learning that the key to content strategy is to create content that addresses the needs and interests of their target market.
How is your business handling the task of managing your social media presence? Efficiently allocating your time is an important element when it comes to social media management. Too many businesses today spend the majority of their day creating and posting content to their social media accounts. In the scramble to constantly create and post content, these businesses rarely get the chance to actually interact with their customers. Fortunately, there are tools that can help you schedule posts ahead of time so you can start building relationships with your followers.
The holiday season is a time for joy and cheer, but it is also a great opportunity for your small business to gain exposure and reinforce your brand influence. With all the holiday spirit in the air, some companies are tempted to send out a simple "happy holidays" email and call it a day. Don't miss this chance to set yourself apart from the competition and build brand loyalty! The most successful holiday campaigns are innovative and surprising. Using graphics in your holiday messaging is one way that companies have taken their holiday message to the next level.
Just when you think you have mastered small business social media marketing, another new innovation comes along and bam--you're back to square one. The truth is many small businesses are only covering the basics when it comes to their Facebook presence. While it's nice to have a profile and a collection of fans, you could be doing much more with Facebook.