One of the most common mistakes we see repeatedly is businesses that think because they serve a specific niche or industry, everything they do to market their business should be presented in such a way that "speaks" to a job title or role instead of a person. Besides your targeting criteria, job titles and roles don't mean that much in the grand scheme of things. If you really want to reach your audience, begin by marketing your business to people.
If it drives you nuts if a few crumbs are left on the countertop or if a drawer is not completely closed, you're probably OCD. If your spouse is the complete opposite and is not highly detail-oriented, you could see how being OCD could cause some friction at home. At the office, however, being OCD about your brand can actually be a good thing for your business.
It’s no secret that email marketing is one of the best ways to grow your business in today’s digital marketing. However, it’s not as easy as it may seem. In order to successfully build your client base through email campaigns, you need the right email marketing list. Simply sending mass emails to anyone and everyone will not only prove ineffective, but it could also lead to a reputation of being considered “spammy", one that you may never recover from.