One of the scariest and most invigorating experiences you can ever go through is to walk out on Corporate America and go into business on your own.
Starting a business has become a big part of the American dream, right up there with owning a house in the suburbs with 2.5 kids and a dog. But, while most people have dreamed up their own business plans at one point or another, few actually act on it. The fear of uncertain income, insurance costs, overhead, and much more kicks in.
The most successful content marketers out there share one thing in common: they write with intention.
While business blogging and social media marketing may seem like a waste of time to some, it can produce powerful results for your business if you have a game plan in place for each piece of content that you create.
If you've already launched your brand on social media, you are probably already well aware of some of the benefits that social media offers to your business.
However, it's also not uncommon to be feeling frustrated that you may not be getting the ROI from social media that you had hoped for at this point in your marketing strategy.
To some, the holiday season is all about singing carols, decking the halls, and gathering with friends and family over a scrumptious meal.
While the holidays may be all of this and more to marketers, they are also focused on one particular word this time of year: sales.
Sure, as a business owner in today's day and age, you've heard a lot of buzz about custom web app development.
When you originally launched your small business online, a standard informational website may have been all that you needed. However, as your business has grown and your needs have changed, you're probably ready for a more interactive website.
Knowing which keywords your targeted audience is typing into search queries to arrive at your website is critical to a successful search strategy.
These keywords give you insight into your prospective customers' minds about pressing questions they have, pain points they are dealing with, and interests they have. When you identify these keywords and make them the foundation of your content, you'll not only help your audience to better understand and digest your content, but you'll also help search engines to determine the purpose of your content as well.
With so much buzz about Facebook's phenomenal targeting options through paid advertising and other pay-per-click marketing options, it can be easy to forget about search engine optimization (SEO).
As a consumer, consider how you find local businesses. If you're like most savvy consumers, you turn to the internet. And, if you use you're smartphone to find a local business, you're much more likely to visit that business. In fact, 88 percent of consumers that use their mobile devices to perform a local search visit that business within 24 hours!