The holiday season provides you with a huge opportunity to grow your email marketing list. Between the Black Friday and Cyber Monday retail holidays and the number of consumers relying on the internet to get their shopping done, this time of year brings a lot of new traffic to your website. So why not capture these new leads and add them to your email marketing list?
Your brand is the linchpin of your business. It’s what holds all of the pieces together in a recognizable and trusted package. To understand why consistency in branding is important, you first have to understand what “branding” entails.
Your brand is more than just your company name and logo. It includes the emotional and psychological associations that a consumer has towards your business. When someone hears your brand name or sees your logo, what do they associate it with? 
When it comes to website design, the forms that you include on landing pages should play a huge role as they are some of your best tools for capturing lead information.
However, despite this, there are still a number of businesses that have not made creating web forms a priority. Or, if they have, they're making mistakes with the forms that they're using. 
Google recently announced that it's shifting its search results index to give preference to mobile results in search rankings. While this is currently in the testing stage with Google, we know this change will soon be coming down the pipe, and it could have a dramatic impact in the way that Google ranks your website.
One of the biggest reasons why content marketing strategies fail is that marketers simply don't feel confident in their ability to write and produce regular, relevant, quality content.
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