When starting a business, one of the very first things you need to do is create a website. Your website serves as an online brochure for your business, shows off your unique personality, and gives your brand a voice online. To be considered a credible business in today's day and age, having a website is not negotiable. Considering that 81 percent of consumers research products and services online before making a purchase decision, your business can't afford to not have an online presence. Simply having a Facebook page for your business will not cut it.
With so many DIY website builder options available, many entrepreneurs choose to take website design into their own hands. If you're on a budget and want to quickly launch a website for your business, a DIY website builder may sound like an attractive solution. However, if you choose to go this route, you need to proceed with caution.
Are you really qualified to handle website design on your own? Or, if you have a Millennial in your office that claims to know a thing or two about website design, do you really want to entrust him to handle the development and design of one of your most valuable marketing assets?
Investing in professional website design is necessary in order to build a credible brand online. Since most growing businesses don't have the budget or resources to have an in-house website design team, outsourcing website development and design to an agency is a smart solution.
Here are several reasons why businesses choose to outsource website design to a digital marketing agency:
1. The cost of managing a professional website in-house is pricey.
Think about all of the components that go into developing, designing, and managing a professional website. Would you need to purchase additional hardware and/or software to build the website? If you don't already have the resources in-house, you would need to hire one or more employees to handle your website and associated marketing efforts. Your new employee may also need to go through special training to get up-to-speed with the software that you're using.
All in all, the cost of building and managing a professional website in-house can be very expensive. Outsourcing to a local creative agency, however, will allow you to minimize overhead costs and have a professional website that functions for your business.
2. They don't have the time to commit to online marketing.
Most business owners are already wearing multiple hats, so they don't have the time to commit to effectively managing online marketing efforts. Outsourcing the design and management of your website to an online marketing firm will relieve you of this responsibility and ensure that a quality job is being performed.
3. Website design is not their area of specialty.
As a business owner, you strive to be the very best in your industry. While you may try to tackle building your own website, are you really the most qualified person to handle this? On the other hand, you could outsource to a digital marketing agency that eats, breathes, and lives website design. You can't afford to not get it right with your website the first time around, so why not partner with an expert?
In reality, this list could go on and on. Do yourself a favor and consider your options for outsourcing the development and design for your website. When you partner with an agency that specializes in building websites, you will have the peace of mind that your brand is represented well online.