As a consumer, consider how you find local businesses. If you're like most savvy consumers, you turn to the internet. And, if you use you're smartphone to find a local business, you're much more likely to visit that business. In fact, 88 percent of consumers that use their mobile devices to perform a local search visit that business within 24 hours!
So, in a nutshell, you can't ignore the positive impact that local listings can have on your search strategy.
What is a local listing?
What are local listings exactly? A local listing is an online business directory like Google, Yahoo, Bing, and Yelp. The listing should include your business name, address, phone number, hours of operation, and a link to your website at a minimum.
How do you submit a local listing?
As you can imagine, there are hundreds of different business directories that you could include your local listing in, and your goal should be to have a listing in as many of these business directories as possible.
Since it can be incredibly time consuming and overwhelming to submit your company's information to each of these online directories, many businesses are taking advantage of a local listings service. Through a local listing service, you can have your business included on every major online directory and more simply by entering your business's information one time.
How will local listings assist with your search strategy?
Local business listings should really be the core of any search strategy. The more online directories your business is featured in, the higher your visibility will be on the internet.
Something else you should know is that many of these local indexes share information with each other. Therefore, the more directories your business is in, the more these indexes trust that you are a viable business. This can help tremendously in getting your business to the top of search results.
A local listing service will help to ensure that your information is represented accurately. All too often, growing businesses move to a new location, yet neglect to update this important information in online directories. This can cost you a lot of business, and a local listing service can help you avoid this common mistake.
Local listings alone won't give you optimal results with your search strategy.
If you're taking the time to make sure that your business is included in as many online directories as possible, you also owe it to yourself to make sure that your website is optimized for SEO as well. These two go hand-in-hand in helping your business to appear at the top of search results.
In summary, local business listings can be a powerful aid to your search strategy as they provide inbound links to your website, increase website traffic, and expand your business's online visibility.