There are a few formats that you can use to share interview content on your blog. The format that we're going to focus on in this article is text, but video and audio-based interviews are good alternatives to consider once you become more comfortable with this type of content.
How to Write the Perfect Interview Blog Post
Some people view an interview blog post as their ticket to writing an easy article as they'll be armed with a wealth of material to cover. Unfortunately, many bloggers approach the interview post the wrong way and assume that the interviewee is responsible for providing all of the material. As a blogger and authority in your industry, it's your job to provide your own insight and perspective on the topic, and you'll need to find a way to incorporate this into your blog post.
In reality, writing an interview post is really no different than just writing a great blog post. It's your responsibility to create a post that reads well and adds value to your audience. To accomplish this, you'll take the information that you gather from the interview and organize it in a way that is consistent with your structure and voice.
As you begin to draft your interview blog post, here are some best practices that you'll want to keep in mind:
1. Come up with a compelling headline.
No matter how well you put together your interview blog post, your article won't get traction with your audience if you don't have a compelling headline. Once you look over your notes from the interview, you need to come up with a headline that is going to hook the reader.
Most readers just scan headlines to determine if the content is worth reading. If your interviewee is famous or well-known in your industry, it's a good idea to include his or her name in your headline. To command your audience's attention, make sure your headline is readable and no more than 70 characters in length.
2. Reel readers in with an intriguing introduction.
Anyone that excels with content marketing understands the importance of a good introduction in a blog post. Don't be afraid to make bold claims or introduce some controversy in your introduction. You want your readers to be foaming at the mouth at the thought of reading your interview. Another best practice is to include some bullet points to help explain to readers how they'll benefit by taking the time to read your blog post.
3. Enhance your interview blog post with images.
Humans are naturally visual beings and process visual content 60,000 times faster than text. Include an image of your interviewee and any images of work that they've done as it relates to your interview and topic at hand. Including visuals will help to break up the monotony of the text and keep your readers interested in the content.
4. Break up the content with section headers.
Interviews have a tendency to be lengthy, and using section headers to divide up the content can help to keep the flow of the blog post organized. After you conduct the interview, consider how you will categorize the interviewee's responses. Some examples of section headers could include "Background," "Product Information," and "What Differentiates the Interviewee from the Competition."
5. Sum up the interview with a conclusion.
While most would agree that a conclusion is not as critical as a introduction, you should still take the time to include a conclusion in your interview blog post to tie all of the points together. The conclusion is also a great place to provide your own two cents about the topic.
Once you finish the first draft of your interview blog post, email it to your interviewee as a courtesy and give the person the chance to clarify any points made in your blog post.
Incorporating interview blog posts into your content marketing strategy will help you to unlock some unique insights from other leaders in your industry and attract more traffic to your blog. Yes, conducting an interview can put you outside of your comfort zone, but you may find that it's one of the best additions to your content marketing strategy that you've made in a while.
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