Whether you're a B2B or B2C marketer, you can't ignore the rapid takeover that voice commerce is making in the digital marketing space today. The concept of voice commerce refers to a user making spoken words and phrases to make selections on a website rather than the traditional point-and-click method.
Voice Commerce is On the Rise
Although the idea of voice commerce may seem "techy" and futuristic to some, in reality, it's becoming the norm. Recent research reveals that 35 percent of American consumers in 2018 are using their voice-enabled smart speakers to add items to online shopping carts. If your business is not already embracing the voice commerce trend, you could be missing out on a huge opportunity to grow your business and your online presence.
How Voice Commerce Benefits Your Business
Here are several powerful statistics that demonstrate what voice commerce can do for your business:
1. Allows your business to take advantage of the fastest growing retail channel.
Surprising but true, research from OC&C predicts that voice commerce will be the fastest growing retail channel by 2022 and will be responsible for $40 billion in U.S. sales.
At the moment, much of the buzz is about optimizing websites for mobile users. While mobile is important (especially since mobile plays a key role in the voice commerce revolution), today's consumers appreciate the speed and convenience that shopping by voice offers.
In regards to voice commerce, today's consumers are primarily using the technology to create shopping lists and check the status of a delivery. However, Amazon is currently experiencing a significant increase in the number of online orders from Echo Alexa users. The rapid rise of Amazon orders via voice is directly related to the ease of the one-click shopping flow that the Echo offers. The widespread success of voice devices such as Amazon Echo and Google Home have helped to make consumers more comfortable using this type of technology to make purchases online.
2. Positions your business to succeed whether searches are performed using smart speakers or mobile devices.
In recent years, so much energy has been placed around designing a website for mobile users, and this is because today's consumers prefer to search the internet using their mobile devices than a desktop computer. Today's mobile devices come equipped with built-in voice search assistants. However, research reveals that the bulk of purchases made online using voice technology is through smart speakers.
When it comes down to choosing whether to use a mobile phone or a smart speaker to make an online purchase, a recent report from Capgemeni shows that 40 percent of consumers would prefer to use voice commerce to make a purchase.
3. Increases your average order value (AOV).
Although smart speakers are more affordable than ever (you can purchase an Amazon Echo Dot for about $50), the typical owners of smart speakers tend to be wealthier and more tech savvy. As a result, they're more likely to make larger purchases online using their smart speakers.
A recent consumer report put together by InfoScout revealed a 29 percent product lift for purchases made using smart speakers. There does appear to be a correlation between higher AOVs and purchases made via smart speakers, which will undoubtedly prompt more marketers to tap into voice commerce going forward.
4. Keeps your business ahead of the curve.
By the time 2018 comes to a close, 55 percent of retailers will have some form of voice assistant integration in the works. Additionally, 60 percent of retailers will have websites that are optimized for mobile voice search.
If you want your business to remain competitive in the coming years, you need to stay ahead of the voice commerce curve. Optimizing the products on your website for voice search will keep you visible in front of an audience that is increasingly relying on voice technology to conduct research and make purchase decisions.
In summary, your business can't afford to not have voice commerce on its radar; however, knowing how to get started with optimizing your website for voice search can be overwhelming. You need a digital marketing partner like us on your side to create baseline integrations for smart speakers and voice assistants on smartphones.
Let Us Help You Integrate Voice Commerce Into Your Digital Marketing Strategy
Our team of digital marketing experts at New York Ave offers decades of experience to create effective and customized solutions for your business. Our areas of specialty include brand development, website design, search engine optimization, and digital marketing. We're passionate about creating intuitive interfaces that are designed to convert, and in this day and age, that includes designing to appeal to the voice commerce revolution.
Are you ready to bring your business into the 21st century with an all-encompassing digital marketing strategy that takes into consideration the latest trends? We can help. Contact us at New York Ave to learn how we can help you propel your business into the future with a solid online presence.