If there's anything that we've learned from 2017, it's that mobile website design needs to be a top priority for your business. We're living in a world where consumers prefer to shop online via their mobile devices and choose restaurants based on online reviews and Siri's suggestions. Google is even in the process of transitioning to mobile-first indexing, meaning that content on mobile websites will be considered first when delivering relevant search results to users.
If it's been awhile since you've updated your company's Facebook page, it's time to add this to your "to-do" list, preferably towards the top. As we enter into the holiday season, consumers will be turning to Facebook to research products and services before making purchase decisions. In fact, consumers trust recommendations from their Facebook "friends" more than they do traditional forms of advertising, meaning that Facebook is a powerful outlet to leverage to earn more conversions.
Your website is the foundation of your company's online presence. With more consumers choosing to make purchases online than visit brick-and-mortar store locations, your website may be the only interaction that customers have with your business. Therefore, you need to put your best foot forward with your website design and ensure that it's consistent with your branding strategy.
This year Cyber Monday will take place on Monday, November 27th, and it's predicted that this will be the biggest digital shopping day in history. In fact, research reveals that consumers are more excited about the deals on Cyber Monday than Black Friday. In 2016, consumers spent a record breaking $3.39 billion on Cyber Monday, and analysts predict a healthy increase to this figure in 2017.
The year will be coming to a close before we know it. Over the past year, we've seen a number of new trends enter the forefront of website design, and 2018 will be no different. Here are some of the most notable website design trends of 2017 that digital marketing specialists predict will stick around over the next 12 months:
We're entering into the busiest time of year when consumers are on the prowl for information about products and services before making holiday purchases. Considering that consumers trust social media recommendations (particularly on Facebook) more than traditional advertising, Facebook offers a powerful way to spread the good word about your business.
Making the decision to go into business on your own takes some serious guts. Some entrepreneurs that I've talked to over the years equate their experience and its dramatic emotional shifts to the guts-driven lifestyles of skydivers, bungee jumpers, and other adrenaline junkies. I would agree that they're not too far off.
While it's hard to believe, 2017 will soon be coming to a close. Although we still have a few months left of the year, prudent business owners are already planning how they will tackle digital marketing in 2018.
While it's hard to believe, the height of the holiday shopping season is just around the corner. It's no secret that most consumers are turning to the internet to find local businesses and research products and services. The shopping weapon of choice is the smartphone, with nearly 60 percent of searches happening on mobile devices. Google recently reported that mobile ads are responsible for driving 160 percent more incremental store visits than ads viewed on desktops and tablets.