Cyberattacks are on the rise and are one of the fastest growing threats to your small business. While most people think cyber criminals primarily target large organizations, nearly half of all cyberattacks happen to small businesses. If you're not making cyber security a priority, you may as well hand over the keys to your business.
Local listings are the phone book of the 21st century. When today's consumers want to find a local business, they use a mobile device to browse their favorite online directory, such as Google, Yahoo, or Yelp.
You spend hours creating a quality piece of content. This is why strategic planning for the distribution of your content is critical as you want to make it go as far as possible. Simply sharing content on Facebook and Twitter will not cut it anymore.
Your website's homepage is similar to a storefront window. It gives visitors a peek inside your business and, if they don't find it appealing, they'll quickly click elsewhere. With this analogy in mind, your homepage needs to be a priority with your website design strategy.
Think about how the digital marketing landscape has changed over the past decade. One of the most noticeable changes is that consumers are no longer relying on their desktop computers to browse the internet and instead are using their mobile devices. In addition, the cost of smartphones and tablets has come down considerably, allowing more consumers to interact with content on-the-go.
The human brain processes images in as little as 13 milliseconds, which is equivalent to the blink of an eye. Considering this, when you're crafting a blog post, it's critical that you make a point to include at least one image. Images can help your content marketing strategy on multiple levels, from helping you create an aesthetically-pleasing blog post to boosting SEO.
When it comes to email marketing, most SMB owners are naturally inclined to place the product, service, or offer front and center. The trouble with this is that your customers don't really care about your story. Instead, they're more interested in their own stories and who can help them achieve their goals. When you don't put your customers front and center in your email marketing strategies, you're not going to be happy with the results.
The Millennial generation is comprised of individuals born between the years of 1977 and 1995. The purchasing power of Millennials will soon surpass that of the generations before them, making this a demographic that today's marketers need to pay attention to. If Millennials are part of your target market, you'll want to shape your digital marketing strategy around their characteristics, engagement tendencies, and purchase decisions.
Logo design is the most critical aspect of your branding strategy. Your logo is your brand's visual identity and is what will make your business memorable in the minds of consumers. For these reasons, it's worth your while to carefully think through the design of your company's logo to make sure you get it right the first go around.
It's official: more consumers are now choosing to make purchases online than visit brick-and-mortar retail stores. It's estimated that total worldwide e-commerce sales will top $4 trillion by 2020. Businesses continue to set records with their e-commerce websites year after year with Cyber Monday, which generated $3.45 billion in revenue in 2016. Is your e-commerce website helping you to reach your goals? Here are 6 signs that it's time to give your e-commerce website design an update.