Content marketing has gained visibility as one of the most crucial digital marketing approaches of the 21st century.

It’s no surprise why.

Content meets people where they are and gives them what they want: Informative, useful advice they can put into practice to solve their problems.

When it comes to directing the attention of warm leads and current customers, absolutely nothing is more effective – or less expensive – than email marketing. Email is the most scalable marketing solution in the world. Its cost-effectiveness is unparalleled. It costs only a few cents to communicate with ten or ten thousand people.

Your brand is the sum total of all the messaging that defines what your company is about. A brand encompasses everything from your slogan and logo to your statement of values and all the communications you send out into the world. However, it’s also made up of consumers’ perceptions – what they know (or think they know) about you.

Copywriting refers to business writing intended to persuade. Whether that means writing an ad, a sign, a proposal, or a website, copywriting communicates a unique business value. Most of the text that moves your business forward is copy in some form or fashion. Good copy must guide your leads toward action that affects the bottom line – for you and them.

Many business owners get started with social media, stick with it for a while, then find it doesn’t yield results. They end up wasting time and wondering what they did wrong while competitors in the very same industry rocket ahead of them in the social world.

Every business needs a website – that’s the obvious part. And organic search traffic from Google is the best way to get it noticed. Organic search traffic refers to visitors who come to your website by typing in a search query you can help with. If your Search Engine Optimization game is on point, a relevant page from your site will be somewhere in the first page of results.

Think about this: Everything that’s ever been written was written for someone. That’s true no matter whether you’re looking at a refrigerator manual written for homeowners, a complex microchip schematic written for engineers, or a novel written for a popular audience.

There’s an estimated 1.5 billion websites in the world today. Thanks to modern digital publishing technology, new websites go live at a stunning rate, too: Around 550,000 a day. Many of these websites will be abandoned in their earliest stages. Some hang on, but never attract any traffic. But there’s also a vast middle ground of so-so websites.

When prospective customers arrive on your website for the first time, they often have no other information about your brand than what they see. The first impression your site provides gives them instant insight into whether they trust you to meet their needs.

Developing new content can be a tricky business. Google's algorithms reward new, original content, so you need to keep generating material. At the same time, your website isn't there for clicks. Rather, it serves to draw attention to your brand from the current and potential customers in your market.