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11/25/2019

Everything You’ve Ever Wanted To Know About Domain Names

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Everything You’ve Ever Wanted To Know About Domain Names
If you have an existing business, then your website’s domain name might be the last thing you give a lot of thought to. After all, it makes sense your domain would reflect your company name.

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11/11/2019

The Link Between Local Listings, Reviews, And Repeat Business

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The Link Between Local Listings, Reviews, And Repeat Business
If your business relies on foot traffic to any extent, local listings are essential to your online strategy. In fact, even companies that don’t see clients at any fixed location benefit from local listings – the majority of customers want to do business with someone nearby.

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11/4/2019

Customer Support Is Moving To Social Media: Here’s What To Know

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Customer Support Is Moving To Social Media: Here’s What To Know
Social media is loved most for its lightning fast speeds. On Twitter, you can talk to nearly anyone in seconds – from your favorite TV host to the president of the United States – and you just might get an answer. It’s a responsive, even addictive paradigm.

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10/25/2019

5 Things Nobody Tells You About Content Marketing

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5 Things Nobody Tells You About Content Marketing
Content marketing has gained visibility as one of the most crucial digital marketing approaches of the 21st century.

It’s no surprise why.

Content meets people where they are and gives them what they want: Informative, useful advice they can put into practice to solve their problems.

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10/18/2019

Has Your Email Marketing Flopped? 10 Reasons Why (And What To Do Instead)

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Has Your Email Marketing Flopped? 10 Reasons Why (And What To Do Instead)
When it comes to directing the attention of warm leads and current customers, absolutely nothing is more effective – or less expensive – than email marketing. Email is the most scalable marketing solution in the world. Its cost-effectiveness is unparalleled. It costs only a few cents to communicate with ten or ten thousand people.

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10/11/2019

4 Ways User Experience Helps Define Your Brand

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4 Ways User Experience Helps Define Your Brand
Your brand is the sum total of all the messaging that defines what your company is about. A brand encompasses everything from your slogan and logo to your statement of values and all the communications you send out into the world. However, it’s also made up of consumers’ perceptions – what they know (or think they know) about you.

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10/4/2019

What Are The Ingredients Of Powerful Website Copywriting?

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What Are The Ingredients Of Powerful Website Copywriting?
Copywriting refers to business writing intended to persuade. Whether that means writing an ad, a sign, a proposal, or a website, copywriting communicates a unique business value. Most of the text that moves your business forward is copy in some form or fashion. Good copy must guide your leads toward action that affects the bottom line – for you and them.

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9/25/2019

Why Your Social Media Isn’t Performing And What To Do About It

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Why Your Social Media Isn’t Performing And What To Do About It
Many business owners get started with social media, stick with it for a while, then find it doesn’t yield results. They end up wasting time and wondering what they did wrong while competitors in the very same industry rocket ahead of them in the social world.

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9/18/2019

3 Undeniable Facts Of Modern SEO Business Leaders Should Know

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3 Undeniable Facts Of Modern SEO Business Leaders Should Know
Every business needs a website – that’s the obvious part. And organic search traffic from Google is the best way to get it noticed. Organic search traffic refers to visitors who come to your website by typing in a search query you can help with. If your Search Engine Optimization game is on point, a relevant page from your site will be somewhere in the first page of results.

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9/11/2019

Where Do eBooks Fit In Your Company’s Digital Marketing Strategy?

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Where Do eBooks Fit In Your Company’s Digital Marketing Strategy?
Think about this: Everything that’s ever been written was written for someone. That’s true no matter whether you’re looking at a refrigerator manual written for homeowners, a complex microchip schematic written for engineers, or a novel written for a popular audience.

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