Considering the amount of business that is being conducting online, you no longer have an excuse for providing your customers with a sub-par digital experience. Regardless of the size of your business, you need to have a website that serves as the hub for your brand's online presence. Since your website is often the first interaction that your customers will have with your business, you also need to ensure that your design offers a positive user experience and communicates the right message.

As a marketer that works hard to reach your target audience online, it's common to feel out of sorts each time that Google makes an update to its search algorithm. And, unfortunately for marketers, search engines are constantly updating the criteria that they use to rank content.

If you want to diversify the types of content that you share on your business blog, consider publishing an interview blog post. It's hard work to consistently publish epic content that captivates your audience, so working in the occasional interview blog post will help to spice up your content marketing strategy.

When establishing an online presence for your business, the first place that you'll begin is your website. However, if you don't have a website design background, it's easy to become frustrated when you learn that the website that your poured your heart and soul into isn't producing results for your business.

This is part three of a three-part series, click here to view part one and two.

Now that we've discussed at great length how the digital transformation is impacting your small business and the steps that your business needs to take to make the transition into the 21st century, it's time to help you choose the right digital marketing partner. 

If you browse the internet, you can find a wealth of information about how to get your content discovered or the best SEO tactics. While this information is valuable, marketers often lose focus on the most effective way to reach an audience that does not have an immediate need for your products or services. This critical component that is often overlooked is authentic content marketing.

As a small business owner with a limited marketing budget, you may be wondering if it really is worth it to splurge for professional logo design.

The answer: yes, absolutely, because poor logo design can damage your brand.

If you're like most businesses, Facebook plays a critical role in your digital marketing strategy. One of the reasons why Facebook is so attractive to marketers is its wide breadth of targeting capabilities, which helps to ensure that your content is being seen by the right audience.

This is part two of a three-part series, click here to view part one.

The business world has always been governed using a cut-throat mentality. As we see technology continue to disrupt the way that organizations have traditionally operated on every level, it's evident that your small business needs to make a digital transformation in order to survive in the 21st century.

If you want to grow your business online, you must have an e-commerce website. An e-commerce website allows your business to catapult sales by selling products and services online. Considering that consumers now prefer to make purchases online rather than visit a physical store location, an e-commerce website design is essential for your business to thrive in the 21st century.