 Pest control companies with a smaller service area might think their website isn’t that important. A concise website that describes your services and gets customers in contact is enough, right?
 When you plan your medical practice marketing, you’re not just competing against other practices. You’re also facing an equally potent foe: Your patients’ inertia. Young and healthy patients have become more interested in proactive healthcare since the national debate turned toward health insurance. And, of course, everyone is attentive to the way public health concerns might shape their lives in 2020 and beyond.
 Who is your ideal patient? Who’s still out there, waiting to be discovered? Before the digital age, it made sense for most plastic surgeons to focus their advertising, sales, and marketing on a key demographic of women in a target age category. After all, it’s much easier for patients to decide on services if they see others they relate to also enjoy them.
 As recently as 2018, research showed roofing is one of the best industries to get started in for small entrepreneurs. A high level of demand with strong seasonal activity attracts people to this field each year. And there’s still plenty of room to differentiate on customer service and quality, too.
 Plastic surgeons work hard to rejuvenate their patients. But are you also reactivating them? You should be.
 The roof is a tremendous part of a home’s appeal – it contributes as much to the appearance of a home as the exterior paint job. But once a buyer figures out how long ago the roof was replaced and whether it will need work any time soon, their interest usually ends.
 Today’s patients want to feel a greater connection with their medical care providers. When patients only get to see their doctor for five or ten minutes, it leaves them feeling like they are just a number in the system. But there’s something holding them back: The newfound desire to avoid unnecessary trips to the doctor’s office.
 These days, many pest control companies are looking for ways to innovate. They want to achieve better lead generation and conversion rates as they look for new opportunities in a climate where many homeowners are putting off pest control.
 The average patient may not know much about medicine, but they know they want a doctor they trust. To succeed in digital marketing, you need to not only inspire confidence, but get patients to share their positive experiences online for others to see.
 It wasn’t long ago when word-of-mouth referrals were king for pest control companies. It makes sense: Most pest control companies have a small service area. They can be well-known by the local community – and that same community can freeze out companies that don’t perform.
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