Augmented reality refers to the real-time blending of virtual objects into real-world settings. Different than virtual reality, augmented reality enhances the reality that you would ordinarily see with superimposed sounds, images, and text.

If you're like most business owners, you're always looking for opportunities to increase efficiency in the workplace. Even the slightest increase in the way that you operate can give your business a competitive edge and increase your bottom line.

There's been a lot of buzz about conversational marketing lately and how taking this approach will be key to earning more conversions in the future. But what exactly is conversational marketing?

Google is constantly updating its search algorithm, making it nearly impossible to keep track of how the changes are impacting your search strategy. The search engine giant is making these enhancements in an effort to improve the user experience and deliver the most relevant search results. However, from a marketer's perspective, these changes have the potential to decrease your online visibility and derail your overall search strategy if you're not in the loop.

Website design has come a long way over the past few years. To demonstrate how quickly web design evolves, take a look at how some of today's biggest websites appeared when they were first launched. It's almost comical to browse through this list, and it serves as a powerful reminder that businesses must stay on top of the latest website design trends to remain relevant to their audience.

Whether you're a B2B or B2C marketer, you can't ignore the rapid takeover that voice commerce is making in the digital marketing space today. The concept of voice commerce refers to a user making spoken words and phrases to make selections on a website rather than the traditional point-and-click method.

Today's consumers value personalization, perhaps more than any generation that has come before them. The businesses that are able to personalize the buyer's journey and customer experience will have a competitive edge and be the most successful in today's marketplace. To be able to provide your customers with a personalized experience, you must utilize market segmentation.

Thanks to free online resources such as Google Analytics, today's businesses have access to a wealth of information to fine tune their digital marketing strategies. The challenge is that with so much information available, it can be overwhelming for marketers to know which metrics they should be tracking.

Did you know that the average commute to work time in the U.S. is 26 minutes? It's easy to consider every minute spent in traffic or standing on the train platform as wasted time. However, the most successful employees use their morning or afternoon commute as an opportunity to make their workday more productive.

There's a huge difference between a website with good aesthetics and a website with good performance. However, some business owners confuse these qualities for being one in the same, which is how you can end up with a beautiful (and expensive) website design that produces little to no results for your business.