People have long embraced the concept of storytelling, and this beloved pastime has been carried down from generation to generation. Not only do stories offer entertainment value, but they also are an effective way to explain and educate an audience about topics that could be mundane or complex otherwise. This is why storytelling can serve as one of your most powerful branding tools.
When determining where to spend your marketing dollars, you need to shift your focus to video for the coming year. If you're like most business owners, you want to earn more conversions, and video content will help you to improve your conversion rate across the board--from social media marketing to the performance of your website. In fact, a recent HubSpot survey revealed that more than half of businesses consider video to be the type of content with the best ROI.
We live in what is known as a reputation economy. Your brand is really only worth what consumers perceive your reputation to be. The consumers' growing dependence on the internet to research products and services before making a purchase decision is a driver in this reputation economy, and what is being said about your business online is shaping your image and credibility.
The digital marketing landscape is constantly changing, and what worked well for you last year may no longer be effective in 2018. As a savvy business owner, it's to your benefit to stay on top of the latest digital marketing trends to ensure that you're visible to your target audience.
The start of a new year means fresh beginnings. Are you planning to launch a new business in 2018? If so, you should know that good branding will be your company's most valuable asset, especially in today's digital world.
Maintaining a blog for your business will help you to build credibility with your audience, generate more leads, and earn more conversions. But no one ever said having a business blog was easy. Blogging requires you to consistently write about relevant topics that your audience wants to hear about in a compelling way. While you may start your business blog with the best of intentions, even the best of writers face challenges with content creation.
Coming up with a stellar logo design needs to be just as important as giving your business an official name. This is because your logo is a visual representation of what your brand stands for. A logo design that has been carefully thought out will accurately communicate what your brand entails.
When it comes to good logo design, we can learn a lot from Paul Rand, the mastermind behind logos such as IBM, ABC, and UPS:
"If, in the business of communications, 'image is king,' the essence of this image, the logo, is the jewel of its crown."
Rand stresses the importance of knowing the goal that you want your logo to accomplish before you start the process of designing it. Your company's logo carries a massive responsibility of visual brand recognition, so you want to make sure that you carefully think through the design aspects of your logo to put forth the right image.
Most entrepreneurs don't have an unlimited marketing budget when starting out. So many aspects of your marketing plan require dollars to be spent, which makes it difficult to know how to spend your marketing budget wisely. Graphic design is a critical aspect of marketing that you need to set money aside for, and you don't want to settle for anyone less than a professional to handle this for you.
Millennials get a lot of grief from older generations, and rightfully so. There are a lot of negative stereotypes surrounding the Millennial generation, including a sense of entitlement, their inability to "stick it out" when times get tough, and narcissism. However, despite their bad rep, marketers need to realize that Millennials make up the largest group of consumers in the country with $170 billion per year in purchasing power.