Considering that 8 in 10 consumers are now shopping online, your website serves as your digital storefront. You would never operate from a dilapidated brick-and-mortar store location that paints your business in an unprofessional light, and you need to have the same mindset with your website. The more intuitive and user-friendly your website is, the more visitors will want to stick around.
As we enter into 2019, businesses should know that video marketing will continue to be a pivotal way to engage an online audience. Currently, video is responsible for driving 69 percent of all consumer traffic, and this percentage is expected to grow to 78 percent by 2020.
It's hard to deny the growing popularity of voice technology in our everyday lives. Upon rolling out of bed in the morning, consumers are referring to their voice technology assistants like Alexa to make them aware of the weather conditions and what's on their plate for the day. When having a business lunch in an unfamiliar part of town, people can instantly learn the best local eateries by asking their smartphones. And trying to navigate around a traffic jam is easy when you're receiving step-by-step voice instructions from your mobile device.
If you're like most business owners, you're always looking for opportunities to increase efficiency in the workplace. Even the slightest increase in the way that you operate can give your business a competitive edge and increase your bottom line.
Did you know that the average commute to work time in the U.S. is 26 minutes? It's easy to consider every minute spent in traffic or standing on the train platform as wasted time. However, the most successful employees use their morning or afternoon commute as an opportunity to make their workday more productive.
Although we're currently in the height of summer, it's not too early to begin preparing a holiday marketing strategy. Whether you're a B2B company or a retail operation, a large portion of your revenue is likely generated between Thanksgiving and New Year's Day.
Certainly one of the hottest trends in the workforce today is having a flexible work schedule. As of 2017,3.9 million American employees work from home at least half the time. This number has grown exponentially since 2005 when 1.8 million employees were classified as telecommuters. Much of this growth is related to advancements in technology and the widespread adoption of cloud-based software, which enable employees to be productive whether they're in the office or working remotely.
Today's marketers have more data than they know what to do with to help them understand their target audience. This wealth of data allows marketers to calibrate content to best suit the needs of their audience and create personalized marketing messages to reach consumers in a highly-targeted manner.
If you're a B2B marketer, you can't afford to ignore the growing popularity of voice search. When thinking about the context that voice search is being used, most marketers assume that embracing this trend will only benefit B2C businesses. Yes, consumers are using voice technology to search for local restaurants and ask about the ingredients in a recipe. However, voice search is rapidly evolving and being used for a variety of purposes beyond basic consumer needs. B2B marketers need to pay attention to this trend as voice search can prove to be tremendously beneficial to their operations as well.
Long gone is the notion that an organization's marketing and operations teams should be treated as two different entities. The more aligned and in sync these two critical departments are, the more successful your business will be.