If you're a B2B marketer, you can't afford to ignore the growing popularity of voice search. When thinking about the context that voice search is being used, most marketers assume that embracing this trend will only benefit B2C businesses. Yes, consumers are using voice technology to search for local restaurants and ask about the ingredients in a recipe. However, voice search is rapidly evolving and being used for a variety of purposes beyond basic consumer needs. B2B marketers need to pay attention to this trend as voice search can prove to be tremendously beneficial to their operations as well.
Long gone is the notion that an organization's marketing and operations teams should be treated as two different entities. The more aligned and in sync these two critical departments are, the more successful your business will be.
Considering that is has become a necessity for businesses to have an online presence, new digital marketing agencies seem to be popping up on every corner to help companies put their best foot forward. A digital marketing agency can help your business with branding, website design, search engine optimization, social media marketing, email marketing, and more.
Despite all of the hype about social media, email marketing is a tried and true channel to reach your audience. The vast majority of online adults have an email address, and more than half of consumers check their email inbox more than 10 times a day.
The start of a new year means fresh beginnings. Are you planning to launch a new business in 2018? If so, you should know that good branding will be your company's most valuable asset, especially in today's digital world.
SEO is a critical aspect of website design that is often overlooked. When your SEO and website design strategies don't align, your company's online presence will suffer. If you want your website to rank well in search results, you need to factor in your search strategy when designing your website.
Making the decision to go into business on your own takes some serious guts. Some entrepreneurs that I've talked to over the years equate their experience and its dramatic emotional shifts to the guts-driven lifestyles of skydivers, bungee jumpers, and other adrenaline junkies. I would agree that they're not too far off.
Cyberattacks are on the rise and are one of the fastest growing threats to your small business. While most people think cyber criminals primarily target large organizations, nearly half of all cyberattacks happen to small businesses. If you're not making cyber security a priority, you may as well hand over the keys to your business.
If a consumer in 1987 wanted to find a local business, he or she pulled out a phone book and thumbed through the pages. However, when you flash forward 30 years, the process of finding a local business is much different as the internet has essentially replaced the need for a phonebook.
Understanding how to get to the top of Google's search results is a full-time job. The search engine giant is constantly revamping its algorithm and uses hundreds upon thousands of different variables to determine how your website ranks in search results. When it really comes down to it, though, the authority of your website is arguably the most influential quality that determines rankings.