Despite all of the hype about social media, email marketing is a tried and true channel to reach your audience. The vast majority of online adults have an email address, and more than half of consumers check their email inbox more than 10 times a day.
The start of a new year means fresh beginnings. Are you planning to launch a new business in 2018? If so, you should know that good branding will be your company's most valuable asset, especially in today's digital world.
SEO is a critical aspect of website design that is often overlooked. When your SEO and website design strategies don't align, your company's online presence will suffer. If you want your website to rank well in search results, you need to factor in your search strategy when designing your website.
Making the decision to go into business on your own takes some serious guts. Some entrepreneurs that I've talked to over the years equate their experience and its dramatic emotional shifts to the guts-driven lifestyles of skydivers, bungee jumpers, and other adrenaline junkies. I would agree that they're not too far off.
Cyberattacks are on the rise and are one of the fastest growing threats to your small business. While most people think cyber criminals primarily target large organizations, nearly half of all cyberattacks happen to small businesses. If you're not making cyber security a priority, you may as well hand over the keys to your business.
If a consumer in 1987 wanted to find a local business, he or she pulled out a phone book and thumbed through the pages. However, when you flash forward 30 years, the process of finding a local business is much different as the internet has essentially replaced the need for a phonebook.
Understanding how to get to the top of Google's search results is a full-time job. The search engine giant is constantly revamping its algorithm and uses hundreds upon thousands of different variables to determine how your website ranks in search results. When it really comes down to it, though, the authority of your website is arguably the most influential quality that determines rankings.
Research reveals that 90 percent of companies today are making content marketing part of their strategy to attract new business. However, just because more companies are producing content doesn't mean that the content they create is high-quality and compelling.
It's official: the majority of online searches are now performed using mobile devices. Google is even in the process of transitioning to mobile-first indexing, meaning that the content on your mobile website will be considered first when determining rankings.
Even if you have a limited knowledge of social media, you've heard of Sheryl Sandberg. Sandberg is Facebook's COO, and she's played a big role in helping the social media giant roll out its wide breadth of paid Facebook advertising options.