Today's small businesses are under pressure to create more content to deliver value to customers and maintain an active online presence. However, creating content for the sake of having fresh content on your website isn't enough. You need to ensure that your content creation strategy is contributing to your business goals and serving the needs of your customers at each stage in the buyer journey.
You've been hearing for quite some time that your business needs to have a blog. After all,companies that blog earn 67 percent more leads each month than those that don't. And 6 out of 10 online consumers have made a purchase after reading a recommendation in a blog post. However, maintaining a business blog can be incredibly time consuming.
Search engines like Google are constantly changing the way they rank content, which makes mastering SEO a full-time job. When updates to search algorithms happen, it's easy to be left wondering how you should tweak your online marketing strategy. However, if you've been blogging all along, you can feel certain that you're doing something right to benefit your search strategy.
As a marketer that wants to succeed in today's digital world, mastering the art of blog writing needs to top your list for 2018 New Year's resolutions. If you can get into the habit of writing every day, you'll make great strides in the quality of your blog posts. High-quality blog posts that resonate with your audience will increase your visibility, help you earn more leads, and position your business an authority in its industry.
When it comes to creating a compelling blog post, the writing is just one part of the equation. An equally critical aspect to the success of your blog post is its formatting.
We all wish we had more time, especially when it comes to creating content. While it's easy to commit to a killer content marketing strategy, following through with it is a different thing. Life gets in the way, and you don't have hours to sit down and crank out blog posts. But what if you could speed up the content creation process without compromising quality?
When most people think of content marketing today, a business blog is probably one of the first things that come to mind. While a blog serves as the foundation for your company's creative offerings, it shouldn't stand on its own. To ensure that you're reaching your audience online, you need to also use other mediums to distribute content, such as social media and email.
High quality content is easy to recognize when you see it. But what is it about the writing that makes it stand out from other articles? As a marketer, you can choose to put in the time and energy into crafting a high quality content creation strategy and building a prosperous brand. You can also choose to take the easy way out and create mediocre content, but you won't be doing your business any favors.
You spend hours creating a quality piece of content. This is why strategic planning for the distribution of your content is critical as you want to make it go as far as possible. Simply sharing content on Facebook and Twitter will not cut it anymore.