You spend hours creating a quality piece of content. This is why strategic planning for the distribution of your content is critical as you want to make it go as far as possible. Simply sharing content on Facebook and Twitter will not cut it anymore.
The human brain processes images in as little as 13 milliseconds, which is equivalent to the blink of an eye. Considering this, when you're crafting a blog post, it's critical that you make a point to include at least one image. Images can help your content marketing strategy on multiple levels, from helping you create an aesthetically-pleasing blog post to boosting SEO.
Maintaining a blog for your business will help you to build credibility with your audience, generate more leads, and earn more conversions. But no one ever said having a business blog was easy. Blogging requires you to consistently write about relevant topics that your audience wants to hear about in a compelling way. While you may start your business blog with the best of intentions, even the best of writers face challenges with content creation.
Research reveals that 90 percent of companies today are making content marketing part of their strategy to attract new business. However, just because more companies are producing content doesn't mean that the content they create is high-quality and compelling.
Millennials get a lot of flak, but the people in this generation (born between the years of 1980 and 1995) are entering into their prime working and spending years. With this transition happening, the buying power of Millennials will soon surpass that of generations before them. Today's businesses can't afford to ignore this important demographic of consumers.
With so many businesses competing to earn your audience's attention online, you must be strategic with content creation. Quality content needs to play the leading role in your digital marketing strategy.
A common question that we hear is if there is a magic word count or number of characters that marketers should aim for when creating content. This question applies to blog posts, social media posts, video content, and more.
In order to have a successful business blog, you need to shake things up and serve your followers a variety of content. Diversify your content creation strategy by writing educational posts, sharing interviews with industry leaders, putting together list posts, and embracing user-generated content.
In order to develop an effective search engine optimization strategy, you must conduct keyword research. As Google continues to update its search algorithm, it's becoming more challenging to figure out what users are searching for. While you still can use tools like Google's Keyword Planner to conduct keyword research, it's become necessary to look to alternative sources as well to improve organic traffic.
In order to be successful with content marketing, you need to be able to establish a connection with your audience. With each piece of content that you create, your goal should be to deliver value to your audience. When you can address their biggest pain points, you can empathize with the challenges that they're going through.