The way that consumers are searching for information online is changing rapidly. With voice search on the rise, consumers are performing longer, more conversational search queries. In fact, 64 percent of search queries are made using at least four words.
As a marketer, it's easy to become flustered with the constant updates to search algorithms. Trying to determine if your website and its content meets the criteria to rank well in search results can feel like a full time job. You can find hundreds of guides online for how to outsmart the Facebook algorithm or SEO tips "to beat" the way that Google ranks content. While it's important to be privy with the current SEO landscape, your time is better spent focusing on creating meaningful organic content rather than trying to outsmart search algorithms.
If you want to have a successful online presence in 2018, you need to have a business blog. However, when you've recently launched a blog for your business, it's easy to become discouraged when you compare your blog to more established blogs in your industry. You may even convince yourself that you'll never catch up to where they are.
As a marketer, a hard truth to accept is that your customers don't really care what you have to say about your business. Instead, they care about their own voice and perspective. No matter how much blood, sweat, and tears you pour into your content marketing strategy, you're not going to be effective if you don't make your content customer-centric.
With the summer season rapidly approaching, you hopefully are adding some vacation time to your calendar. However, when you're running a small business, vacation often means leisure time with a little bit of work mixed in.
If you want to diversify the types of content that you share on your business blog, consider publishing an interview blog post. It's hard work to consistently publish epic content that captivates your audience, so working in the occasional interview blog post will help to spice up your content marketing strategy.
If you browse the internet, you can find a wealth of information about how to get your content discovered or the best SEO tactics. While this information is valuable, marketers often lose focus on the most effective way to reach an audience that does not have an immediate need for your products or services. This critical component that is often overlooked is authentic content marketing.
You may view blog writing as your creative outlet or your most loathed chore. Either way, you need to maintain an active business blog to continue to attract the right traffic to your website and deliver value to your audience.
In today's digital world, you'd be hard-pressed to find a business that doesn't have a website. But having a website isn't enough. To truly succeed in the crowded online space, your business needs to also maintain an active blog.
Today's small businesses are under pressure to create more content to deliver value to customers and maintain an active online presence. However, creating content for the sake of having fresh content on your website isn't enough. You need to ensure that your content creation strategy is contributing to your business goals and serving the needs of your customers at each stage in the buyer journey.