Marketers are constantly under pressure to stay on top of the latest search engine algorithm updates to ensure that their website and content is compliant with Google's standards. While Google considers hundreds of factors when ranking content, some of the most important criteria include content quality, backlinks, and the user-friendliness of a website. Taking the time to optimize anchor text will benefit all three of these key components, thus giving your SEO strategy a welcomed boost.
If you want to succeed with content marketing and position your business as a thought leader in its industry, you can't always produce content that is intended for a broad audience. The real value that you provide to your customers through content will come from tailoring your message to a specific audience.
It's no secret that the demand for video content is on the rise. As of 2018, consumers are viewing more than 500 hours of YouTube videos each day. Approximately 85 percent of American consumers that use the internet watch video content online. In fact, one-third of all online activity is spent watching videos.
If you want to really make an impact with the content that you create, you need to develop a working list of content ideas that address topics that matter to your target audience. However, one of the most difficult and time-consuming aspects of content marketing is the brainstorming process of coming up with ideas to write about.
The way that consumers are searching for information online is changing rapidly. With voice search on the rise, consumers are performing longer, more conversational search queries. In fact, 64 percent of search queries are made using at least four words.
As a marketer, it's easy to become flustered with the constant updates to search algorithms. Trying to determine if your website and its content meets the criteria to rank well in search results can feel like a full time job. You can find hundreds of guides online for how to outsmart the Facebook algorithm or SEO tips "to beat" the way that Google ranks content. While it's important to be privy with the current SEO landscape, your time is better spent focusing on creating meaningful organic content rather than trying to outsmart search algorithms.
If you want to have a successful online presence in 2018, you need to have a business blog. However, when you've recently launched a blog for your business, it's easy to become discouraged when you compare your blog to more established blogs in your industry. You may even convince yourself that you'll never catch up to where they are.
As a marketer, a hard truth to accept is that your customers don't really care what you have to say about your business. Instead, they care about their own voice and perspective. No matter how much blood, sweat, and tears you pour into your content marketing strategy, you're not going to be effective if you don't make your content customer-centric.
With the summer season rapidly approaching, you hopefully are adding some vacation time to your calendar. However, when you're running a small business, vacation often means leisure time with a little bit of work mixed in.
If you want to diversify the types of content that you share on your business blog, consider publishing an interview blog post. It's hard work to consistently publish epic content that captivates your audience, so working in the occasional interview blog post will help to spice up your content marketing strategy.