We all wish we had more time, especially when it comes to creating content. While it's easy to commit to a killer content marketing strategy, following through with it is a different thing. Life gets in the way, and you don't have hours to sit down and crank out blog posts. But what if you could speed up the content creation process without compromising quality?
When most people think of content marketing today, a business blog is probably one of the first things that come to mind. While a blog serves as the foundation for your company's creative offerings, it shouldn't stand on its own. To ensure that you're reaching your audience online, you need to also use other mediums to distribute content, such as social media and email.
High quality content is easy to recognize when you see it. But what is it about the writing that makes it stand out from other articles? As a marketer, you can choose to put in the time and energy into crafting a high quality content creation strategy and building a prosperous brand. You can also choose to take the easy way out and create mediocre content, but you won't be doing your business any favors.
You spend hours creating a quality piece of content. This is why strategic planning for the distribution of your content is critical as you want to make it go as far as possible. Simply sharing content on Facebook and Twitter will not cut it anymore.
The human brain processes images in as little as 13 milliseconds, which is equivalent to the blink of an eye. Considering this, when you're crafting a blog post, it's critical that you make a point to include at least one image. Images can help your content marketing strategy on multiple levels, from helping you create an aesthetically-pleasing blog post to boosting SEO.
Maintaining a blog for your business will help you to build credibility with your audience, generate more leads, and earn more conversions. But no one ever said having a business blog was easy. Blogging requires you to consistently write about relevant topics that your audience wants to hear about in a compelling way. While you may start your business blog with the best of intentions, even the best of writers face challenges with content creation.
Research reveals that 90 percent of companies today are making content marketing part of their strategy to attract new business. However, just because more companies are producing content doesn't mean that the content they create is high-quality and compelling.
Millennials get a lot of flak, but the people in this generation (born between the years of 1980 and 1995) are entering into their prime working and spending years. With this transition happening, the buying power of Millennials will soon surpass that of generations before them. Today's businesses can't afford to ignore this important demographic of consumers.
With so many businesses competing to earn your audience's attention online, you must be strategic with content creation. Quality content needs to play the leading role in your digital marketing strategy.
A common question that we hear is if there is a magic word count or number of characters that marketers should aim for when creating content. This question applies to blog posts, social media posts, video content, and more.