If you browse the internet, you can find a wealth of information about how to get your content discovered or the best SEO tactics. While this information is valuable, marketers often lose focus on the most effective way to reach an audience that does not have an immediate need for your products or services. This critical component that is often overlooked is authentic content marketing.
You may view blog writing as your creative outlet or your most loathed chore. Either way, you need to maintain an active business blog to continue to attract the right traffic to your website and deliver value to your audience.
In today's digital world, you'd be hard-pressed to find a business that doesn't have a website. But having a website isn't enough. To truly succeed in the crowded online space, your business needs to also maintain an active blog.
Today's small businesses are under pressure to create more content to deliver value to customers and maintain an active online presence. However, creating content for the sake of having fresh content on your website isn't enough. You need to ensure that your content creation strategy is contributing to your business goals and serving the needs of your customers at each stage in the buyer journey.
You've been hearing for quite some time that your business needs to have a blog. After all,companies that blog earn 67 percent more leads each month than those that don't. And 6 out of 10 online consumers have made a purchase after reading a recommendation in a blog post. However, maintaining a business blog can be incredibly time consuming.
Search engines like Google are constantly changing the way they rank content, which makes mastering SEO a full-time job. When updates to search algorithms happen, it's easy to be left wondering how you should tweak your online marketing strategy. However, if you've been blogging all along, you can feel certain that you're doing something right to benefit your search strategy.
As a marketer that wants to succeed in today's digital world, mastering the art of blog writing needs to top your list for 2018 New Year's resolutions. If you can get into the habit of writing every day, you'll make great strides in the quality of your blog posts. High-quality blog posts that resonate with your audience will increase your visibility, help you earn more leads, and position your business an authority in its industry.
When it comes to creating a compelling blog post, the writing is just one part of the equation. An equally critical aspect to the success of your blog post is its formatting.
We all wish we had more time, especially when it comes to creating content. While it's easy to commit to a killer content marketing strategy, following through with it is a different thing. Life gets in the way, and you don't have hours to sit down and crank out blog posts. But what if you could speed up the content creation process without compromising quality?