America is facing a public health crisis unlike anything in living memory. The coronavirus epidemic is unprecedented. And during this critical time, many Americans are being exposed to misleading or downright false information on a daily basis.
If you’ve read about digital marketing, you’ve seen it said over and over that video is one of your most powerful tools. That’s great for companies with a product or service they can easily show off – but how does it fit into pest control marketing?
It takes potential clients a long time to decide to visit a plastic surgeon. Even the choice to contact you for more information can be years in the making. With that in mind, marketing for plastic surgeons needs to strike the right chord. Clients want to feel like they’re in control of the process and supported every step of the way.
When it comes to online visibility, medical practices have always had some challenges. In the late 1990s and early 2000s, it was WebMD. This site, which has since amassed tens of thousands of content pages, was driving prospective customers in droves to punch in their symptoms and get a complete list of unlikely diagnoses they would then bring to their general practitioner.
Cosmetic surgeons have a lot of objections to overcome before a client will reach out to them – let alone actually get in the chair. Here’s the challenge: Most of their concerns don’t have to do with the cost of the procedure, the techniques used, or the recovery time. They’re much more subjective.
Content marketing is the most effective long-term method of getting online leads. It raises search engine visibility and draws visitors at the moment they need you – that is, exactly when they’re looking for services you provide.
Medical practices of all sizes are working harder than ever building a brand, not just a suite of treatments. Today’s consumers are looking for practices that add value to their daily life. Current and future patients want it all: authentic medical marketing that’s both truthful and actionable. However, not every medical practice has the resources to grow into another WebMD, creating thousands of pages on different conditions and treatments.
Content marketing has gained visibility as one of the most crucial digital marketing approaches of the 21st century.
It’s no surprise why.
Content meets people where they are and gives them what they want: Informative, useful advice they can put into practice to solve their problems.
Think about this: Everything that’s ever been written was written for someone. That’s true no matter whether you’re looking at a refrigerator manual written for homeowners, a complex microchip schematic written for engineers, or a novel written for a popular audience.