To be successful with digital marketing in 2018, your strategy will need to include a mix of organic and paid content. Considering that Google has nearly 73 percent of the online search marketshare, an investment in Google AdWords is a no-brainer for paid advertising.
Your website is the foundation of your company's online marketing strategy. Yes, you promote your business on social media and send a weekly email newsletter to keep your customers in the loop with what's happening at your company, but these efforts are all made with the intention of driving traffic to your website.
As we begin the journey of a new year, it's time to consider how you'll fine tune your digital marketing strategy to succeed in 2018. Last year, many marketers focused on content marketing, SEO, and paid advertising to create a well-rounded online presence. However, as we all know, the digital marketing landscape is constantly changing, which means that marketers will need to shift with the times to be visible online.
You can't create an effective digital marketing campaign if you don't have a clear understanding of who your customer is. Once you address this critical question, you'll be on your way to creating an online marketing strategy that generates results for your business.
This year Cyber Monday will take place on Monday, November 27th, and it's predicted that this will be the biggest digital shopping day in history. In fact, research reveals that consumers are more excited about the deals on Cyber Monday than Black Friday. In 2016, consumers spent a record breaking $3.39 billion on Cyber Monday, and analysts predict a healthy increase to this figure in 2017.
We're entering into the busiest time of year when consumers are on the prowl for information about products and services before making holiday purchases. Considering that consumers trust social media recommendations (particularly on Facebook) more than traditional advertising, Facebook offers a powerful way to spread the good word about your business.
With more consumers making purchases online versus visiting brick-and-mortar store locations, you need to use digital marketing to reach your audience. When investing in a digital marketing strategy, the risk you take is losing the personal appeal of your business.
When most people think of content marketing today, a business blog is probably one of the first things that come to mind. While a blog serves as the foundation for your company's creative offerings, it shouldn't stand on its own. To ensure that you're reaching your audience online, you need to also use other mediums to distribute content, such as social media and email.
Just because you see that your website is earning an abundance of traffic on Google Analytics doesn't necessarily mean that your online marketing strategy is working. While getting traffic is part of the equation, the real success boils down to earning conversions.
Are you looking for ways to improve the results that you're getting from email marketing? You're probably overlooking a critical area that you should be using to your advantage: employee email. The average employee sends 34 emails a day to prospective customers, existing customers, vendors, and industry influencers. In many cases, your employees have already established goodwill with these important contacts. This presents your business with a unique opportunity to earn more conversions.