With the wealth of consumer data available today, you can anticipate your target customer's needs before they even arise. Businesses that are tapping into "big data" have a competitive edge because they're able to position their products and services in a way that drives conversions.
The discussion about the role that color plays in marketing has been around for decades, and the squabbling continues as we move into the digital marketing arena. While color has historically been a key component that businesses used to develop the in-store experience for customers, understanding the psychology of color arguably matters even more with digital marketing as carried shopping bags are turning into digital clicks.
When determining where to spend your marketing dollars, you need to shift your focus to video for the coming year. If you're like most business owners, you want to earn more conversions, and video content will help you to improve your conversion rate across the board--from social media marketing to the performance of your website. In fact, a recent HubSpot survey revealed that more than half of businesses consider video to be the type of content with the best ROI.
Although we're currently in the height of summer, it's not too early to begin preparing a holiday marketing strategy. Whether you're a B2B company or a retail operation, a large portion of your revenue is likely generated between Thanksgiving and New Year's Day.
In the world that we're living in today, knowing how to speak to your target audience is not enough to bring the sale across the finish line. To be successful with digital marketing in 2018 and beyond, you now also need to know how to target their search behavior.
From a marketer's perspective, Facebook is the ultimate social media platform to reach an audience. With 2.19 billion active monthly users, Facebook is by far the largest social media network, yet offers an array of targeting options to allow marketers to get their content in front of a very specific audience.
Today's marketers have more data than they know what to do with to help them understand their target audience. This wealth of data allows marketers to calibrate content to best suit the needs of their audience and create personalized marketing messages to reach consumers in a highly-targeted manner.
Today's consumers are using multiple devices to browse the internet, and they seem to move seamlessly from their smartphones and tablets to their desktop computers and smart TVs. Very few people will choose to make a purchase upon an initial visit to your website or viewing an ad for your business on Facebook. To earn conversions, you need to stay in front of your target audience and serve them content that nurtures them at each stage of your sales funnel.
This is part three of a three-part series, click here to view part one and two.
Now that we've discussed at great length how the digital transformation is impacting your small business and the steps that your business needs to take to make the transition into the 21st century, it's time to help you choose the right digital marketing partner.
If you browse the internet, you can find a wealth of information about how to get your content discovered or the best SEO tactics. While this information is valuable, marketers often lose focus on the most effective way to reach an audience that does not have an immediate need for your products or services. This critical component that is often overlooked is authentic content marketing.