Medical practices of all sizes are working harder than ever building a brand, not just a suite of treatments. Today’s consumers are looking for practices that add value to their daily life. Current and future patients want it all: authentic medical marketing that’s both truthful and actionable. However, not every medical practice has the resources to grow into another WebMD, creating thousands of pages on different conditions and treatments.
Content marketing has gained visibility as one of the most crucial digital marketing approaches of the 21st century.
It’s no surprise why.
Content meets people where they are and gives them what they want: Informative, useful advice they can put into practice to solve their problems.
Think about this: Everything that’s ever been written was written for someone. That’s true no matter whether you’re looking at a refrigerator manual written for homeowners, a complex microchip schematic written for engineers, or a novel written for a popular audience.
These days, everyone is talking about data. If the conversation isn’t about how to collect the data, it’s about the cutting-edge tools that are making it easier to use by the day. Sadly, though, there’s an elephant in the room: On its own, data is worthless. For data to be useful, you have to make sense of it. That means finding patterns in an ocean of rapid-fire digital transactions and examining those patterns against your goals to make meaning.
Instagram is far from being just a social platform to share visual content. With more than 1 billion people using Instagram each month and 500 million users accessing the platform daily, Instagram has the potential to give your business enormous exposure.
Today's consumers have come to rely on voice assistants as an integral part of their everyday lives, making it necessary for businesses to account for natural language processing in marketing.
In recent years, much of the marketing buzz has been about how to appeal to Millennials. However, with Generation Z (born between the mid-1990s and early 2000s) entering the workforce and amassing buying power, it's important that you also take this generation of up-and-comers into consideration when developing your digital marketing strategy.
We can all agree that marketing in 2019 has evolved greatly over the past decade. While many consumers were turning to the internet in 2009 to research products and services, there has been a noticeable shift in the way that consumers interact with brands online today.
If you're like most businesses, you invest a lot of time and money into putting together digital marketing campaigns for your business. You then put a team together to tackle content creation to drive campaign results. However, when it comes to measuring the ROI of your digital marketing campaign, many businesses aren't equipped to measure how effective the digital marketing campaign is.
Although we've entered into a new year, one thing will hold true in 2019 and the foreseeable future: content creation needs to be a priority. In 2019, it's anticipated that 84.5 percent of companies with 100 or more employees will use content marketing to connect with existing and prospective customers. Given this statistic, if you're not creating and distributing content via your various digital channels, you're in the minority and are missing out on a powerful opportunity to reach your audience.