This year Cyber Monday will take place on Monday, November 27th, and it's predicted that this will be the biggest digital shopping day in history. In fact, research reveals that consumers are more excited about the deals on Cyber Monday than Black Friday. In 2016, consumers spent a record breaking $3.39 billion on Cyber Monday, and analysts predict a healthy increase to this figure in 2017.
We're entering into the busiest time of year when consumers are on the prowl for information about products and services before making holiday purchases. Considering that consumers trust social media recommendations (particularly on Facebook) more than traditional advertising, Facebook offers a powerful way to spread the good word about your business.
With more consumers making purchases online versus visiting brick-and-mortar store locations, you need to use digital marketing to reach your audience. When investing in a digital marketing strategy, the risk you take is losing the personal appeal of your business.
When most people think of content marketing today, a business blog is probably one of the first things that come to mind. While a blog serves as the foundation for your company's creative offerings, it shouldn't stand on its own. To ensure that you're reaching your audience online, you need to also use other mediums to distribute content, such as social media and email.
Just because you see that your website is earning an abundance of traffic on Google Analytics doesn't necessarily mean that your online marketing strategy is working. While getting traffic is part of the equation, the real success boils down to earning conversions.
Are you looking for ways to improve the results that you're getting from email marketing? You're probably overlooking a critical area that you should be using to your advantage: employee email. The average employee sends 34 emails a day to prospective customers, existing customers, vendors, and industry influencers. In many cases, your employees have already established goodwill with these important contacts. This presents your business with a unique opportunity to earn more conversions.
With enhancements to Google's search engine algorithm, long-tail keywords now reign in the search engine optimization world. However, if you're trying to come up with relevant long-tail keywords to incorporate into your content, you can go a little insane.
Think about how the digital marketing landscape has changed over the past decade. One of the most noticeable changes is that consumers are no longer relying on their desktop computers to browse the internet and instead are using their mobile devices. In addition, the cost of smartphones and tablets has come down considerably, allowing more consumers to interact with content on-the-go.
The human brain processes images in as little as 13 milliseconds, which is equivalent to the blink of an eye. Considering this, when you're crafting a blog post, it's critical that you make a point to include at least one image. Images can help your content marketing strategy on multiple levels, from helping you create an aesthetically-pleasing blog post to boosting SEO.
The Millennial generation is comprised of individuals born between the years of 1977 and 1995. The purchasing power of Millennials will soon surpass that of the generations before them, making this a demographic that today's marketers need to pay attention to. If Millennials are part of your target market, you'll want to shape your digital marketing strategy around their characteristics, engagement tendencies, and purchase decisions.