Instagram is far from being just a social platform to share visual content. With more than 1 billion people using Instagram each month and 500 million users accessing the platform daily, Instagram has the potential to give your business enormous exposure.
Today's consumers have come to rely on voice assistants as an integral part of their everyday lives, making it necessary for businesses to account for natural language processing in marketing.
In recent years, much of the marketing buzz has been about how to appeal to Millennials. However, with Generation Z (born between the mid-1990s and early 2000s) entering the workforce and amassing buying power, it's important that you also take this generation of up-and-comers into consideration when developing your digital marketing strategy.
We can all agree that marketing in 2019 has evolved greatly over the past decade. While many consumers were turning to the internet in 2009 to research products and services, there has been a noticeable shift in the way that consumers interact with brands online today.
If you're like most businesses, you invest a lot of time and money into putting together digital marketing campaigns for your business. You then put a team together to tackle content creation to drive campaign results. However, when it comes to measuring the ROI of your digital marketing campaign, many businesses aren't equipped to measure how effective the digital marketing campaign is.
Although we've entered into a new year, one thing will hold true in 2019 and the foreseeable future: content creation needs to be a priority. In 2019, it's anticipated that 84.5 percent of companies with 100 or more employees will use content marketing to connect with existing and prospective customers. Given this statistic, if you're not creating and distributing content via your various digital channels, you're in the minority and are missing out on a powerful opportunity to reach your audience.
Today's consumers have the internet in their back pocket, making it a necessity for your business to have an online presence. But simply having a website and a Facebook page for your business isn't going to cut it. You need to fully embrace inbound marketing to earn the attention of your target audience and help your business to be easily found online.
Today's consumers can't seem to get enough content. According to a 2018 Neilson Total Audience Report, U.S. adult consumers are spending nearly half of their day (more than 11 hours on average) consuming content. The types of content consumed range from traditional media platforms (live TV viewing and radio) to streaming podcasts and browsing through social media. From a marketer's standpoint, the opportunities to engage consumers with content are endless.
Are you using the right social media platforms to engage your audience online? Finding the right mix of social media channels where your target audience is most active will help you to drive results for your business. While Facebook, Twitter, and Instagram are the staples of most social media marketing strategies today, they may not be the ideal platforms for your business to use.
As we enter into 2019, businesses should know that video marketing will continue to be a pivotal way to engage an online audience. Currently, video is responsible for driving 69 percent of all consumer traffic, and this percentage is expected to grow to 78 percent by 2020.