Shopping on Black Friday has long been an American tradition, but it's not what it used to be. We've gone from flash-sales and spending hours standing in line, to week long deals that you can shop from the comfort of your home. Has your Black Friday strategy evolved with the rest?
As the year is winding down, businesses are ramping up their online presence in preparation for the holiday marketing season. While there is no official start date for when businesses begin running their holiday promotions, the trend in recent years has been to start campaigning on November 1.
For many businesses (especially those in the retail sector), the last quarter of the year is when the most sales are generated. If you didn't take our advice back in August and start planning your 2018 holiday marketing campaign, you still have time to put together a strategy to end the year strong.
Whether you're a B2B or B2C marketer, you can't ignore the rapid takeover that voice commerce is making in the digital marketing space today. The concept of voice commerce refers to a user making spoken words and phrases to make selections on a website rather than the traditional point-and-click method.
Thanks to free online resources such as Google Analytics, today's businesses have access to a wealth of information to fine tune their digital marketing strategies. The challenge is that with so much information available, it can be overwhelming for marketers to know which metrics they should be tracking.
Although we're currently in the height of summer, it's not too early to begin preparing a holiday marketing strategy. Whether you're a B2B company or a retail operation, a large portion of your revenue is likely generated between Thanksgiving and New Year's Day.
If you want to grow your business online, you must have an e-commerce website. An e-commerce website allows your business to catapult sales by selling products and services online. Considering that consumers now prefer to make purchases online rather than visit a physical store location, an e-commerce website design is essential for your business to thrive in the 21st century.
It's official: more consumers are now choosing to make purchases online than visit brick-and-mortar retail stores. It's estimated that total worldwide e-commerce sales will top $4 trillion by 2020. Businesses continue to set records with their e-commerce websites year after year with Cyber Monday, which generated $3.45 billion in revenue in 2016. Is your e-commerce website helping you to reach your goals? Here are 6 signs that it's time to give your e-commerce website design an update.
For the first time ever, more consumers are making purchases online than in stores. In a 2016 survey compiled by analytics firm comScore, 51 percent of shoppers prefer to make purchases online. This trend of more shoppers turning to the internet to make purchases will continue, making it necessary for your business to have an eCommerce website design.
If you're not currently giving your customers the option to purchase your products or services online, you're missing out on revenue. Research shows that giving customers a variety of billing options increases their level of satisfaction. By giving customers the convenient option to purchase your products and services online, you'll realize a boost in revenue.