Whether you're a B2B or B2C marketer, you can't ignore the rapid takeover that voice commerce is making in the digital marketing space today. The concept of voice commerce refers to a user making spoken words and phrases to make selections on a website rather than the traditional point-and-click method.
Thanks to free online resources such as Google Analytics, today's businesses have access to a wealth of information to fine tune their digital marketing strategies. The challenge is that with so much information available, it can be overwhelming for marketers to know which metrics they should be tracking.
Although we're currently in the height of summer, it's not too early to begin preparing a holiday marketing strategy. Whether you're a B2B company or a retail operation, a large portion of your revenue is likely generated between Thanksgiving and New Year's Day.
If you want to grow your business online, you must have an e-commerce website. An e-commerce website allows your business to catapult sales by selling products and services online. Considering that consumers now prefer to make purchases online rather than visit a physical store location, an e-commerce website design is essential for your business to thrive in the 21st century.
It's official: more consumers are now choosing to make purchases online than visit brick-and-mortar retail stores. It's estimated that total worldwide e-commerce sales will top $4 trillion by 2020. Businesses continue to set records with their e-commerce websites year after year with Cyber Monday, which generated $3.45 billion in revenue in 2016. Is your e-commerce website helping you to reach your goals? Here are 6 signs that it's time to give your e-commerce website design an update.
For the first time ever, more consumers are making purchases online than in stores. In a 2016 survey compiled by analytics firm comScore, 51 percent of shoppers prefer to make purchases online. This trend of more shoppers turning to the internet to make purchases will continue, making it necessary for your business to have an eCommerce website design.
If you're not currently giving your customers the option to purchase your products or services online, you're missing out on revenue. Research shows that giving customers a variety of billing options increases their level of satisfaction. By giving customers the convenient option to purchase your products and services online, you'll realize a boost in revenue.
This is a guest post by Shauna Wortinger, a Certified Public Accountant who specializes in small and growing businesses. Visit her website by clicking here.
E-commerce has become a multi-billion dollar industry. More businesses are reaching their customers through social media and mobile devices. Even businesses that have been around for years are finding that they need to have an Internet presence to reach their existing and new customers.
Believe it or not, we are already in the midst of the holiday shopping season. More and more consumers are choosing to make purchases online, which is why we recently shared with you some ways that you can prepare your website for the influx of traffic during the holidays.