When it comes to getting the medical care they need, a lot of different factors are pulling your patients one way and the other. Changes in health insurance left many people getting care regularly for the first time. On the other hand, a large number still fear they may lose access in the future.
When it comes to directing the attention of warm leads and current customers, absolutely nothing is more effective – or less expensive – than email marketing. Email is the most scalable marketing solution in the world. Its cost-effectiveness is unparalleled. It costs only a few cents to communicate with ten or ten thousand people.
As you look for opportunities to re-engage your leads at the start of the new year, make email marketing a priority. With the exciting advancements in ways to communicate online with prospective customers (interactive chatbots, social media messenger tools, etc), it can be easy to overlook email.
If you want to increase your conversion rate and earn more closed business, you absolutely must focus on lead nurturing. To be able to master lead nurturing, you must develop relationships with your prospective customers at each stage in your sales funnel. This means listening to your prospects, being aware of what their specific needs are at each point in your buyer's journey, and serving them with relevant content at the right time.
The use of messaging apps in the workplace is on the rise. Considering the widespread adoption of these apps by businesses and consumers alike, it seems as though every social media platform is rolling out some type of messaging tool. Research shows that Facebook Messenger is the most popular social media messaging app, but WhatsApp has the highest concentration of active monthly users.
Today's consumers are using multiple devices to browse the internet, and they seem to move seamlessly from their smartphones and tablets to their desktop computers and smart TVs. Very few people will choose to make a purchase upon an initial visit to your website or viewing an ad for your business on Facebook. To earn conversions, you need to stay in front of your target audience and serve them content that nurtures them at each stage of your sales funnel.
If you think email marketing is an outdated form of communication, think again. According to research, 89 percent of people check their email daily. In fact, the average worker checks his or her email 74 times a day! And, if there's one demographic that's obsessed with email, it's Millennials.
Despite all of the hype about social media, email marketing is a tried and true channel to reach your audience. The vast majority of online adults have an email address, and more than half of consumers check their email inbox more than 10 times a day.
Think email marketing is dead? If so, you're obviously not taking the time to segment email marketing contacts and serve them with personalized content.