Are you looking for ways to improve the results that you're getting from email marketing? You're probably overlooking a critical area that you should be using to your advantage: employee email. The average employee sends 34 emails a day to prospective customers, existing customers, vendors, and industry influencers. In many cases, your employees have already established goodwill with these important contacts. This presents your business with a unique opportunity to earn more conversions.
When it comes to email marketing, most SMB owners are naturally inclined to place the product, service, or offer front and center. The trouble with this is that your customers don't really care about your story. Instead, they're more interested in their own stories and who can help them achieve their goals. When you don't put your customers front and center in your email marketing strategies, you're not going to be happy with the results.
No one can argue with the value that email marketing offers to businesses today. For one, the vast majority of your audience has an email address, making email marketing an effective way to reach your audience. Did you know that 91 percent of American consumers actually like to receive promotional emails from companies they do business with?
The average person receives 88 emails per day. That amounts to 32,120 emails received on an annual basis. With so many emails flowing into your customers' inboxes, how do they determine which ones to open? When it comes to your email marketing strategy, this is a critical question that you need to address.
Considering that the vast majority of people have an email address, email marketing is one of the most effective ways to reach your audience. The bad news is that the contacts in your database degrade by an average of 22.5 percent each year. Email addresses become obsolete for a myriad of reasons, such as contacts switching email addresses or opting out of your email newsletter.
The holiday season provides you with a huge opportunity to grow your email marketing list. Between the Black Friday and Cyber Monday retail holidays and the number of consumers relying on the internet to get their shopping done, this time of year brings a lot of new traffic to your website. So why not capture these new leads and add them to your email marketing list?
With the holiday season rapidly approaching, you undoubtedly are working on email marketing campaigns to finish the year strong.
While there are so many factors to take into consideration when implementing an email marketing campaign, much of your success depends on actually getting people to read your emails. And if your emails are being tagged as spam to begin with, you're not going to be happy with your results.
While it's hard to believe, Black Friday and Cyber Monday are just a few weeks away!
Given the enormous surge in sales that these two retail "holidays" can bring your business, it's time to get cracking now with email marketing strategies to help you get the most from these two critical days and finish the year strong.
Despite all of the buzz about social media, email still continues to be one of the most effective ways to reach your audience. If you have the right email marketing strategy in place, you can use it to drive conversions for your business and help your brand to stay top-of-mind with your customers.
Would it be great if you could put together a marketing email that would produce a flood of positive responses from customers?
However, if you've been dabbling in email marketing for quite some time now, you'll know that crafting an email that yields results for your business is not that easy.