As you look for opportunities to re-engage your leads at the start of the new year, make email marketing a priority. With the exciting advancements in ways to communicate online with prospective customers (interactive chatbots, social media messenger tools, etc), it can be easy to overlook email.
If you want to increase your conversion rate and earn more closed business, you absolutely must focus on lead nurturing. To be able to master lead nurturing, you must develop relationships with your prospective customers at each stage in your sales funnel. This means listening to your prospects, being aware of what their specific needs are at each point in your buyer's journey, and serving them with relevant content at the right time.
The use of messaging apps in the workplace is on the rise. Considering the widespread adoption of these apps by businesses and consumers alike, it seems as though every social media platform is rolling out some type of messaging tool. Research shows that Facebook Messenger is the most popular social media messaging app, but WhatsApp has the highest concentration of active monthly users.
Today's consumers are using multiple devices to browse the internet, and they seem to move seamlessly from their smartphones and tablets to their desktop computers and smart TVs. Very few people will choose to make a purchase upon an initial visit to your website or viewing an ad for your business on Facebook. To earn conversions, you need to stay in front of your target audience and serve them content that nurtures them at each stage of your sales funnel.
If you think email marketing is an outdated form of communication, think again. According to research, 89 percent of people check their email daily. In fact, the average worker checks his or her email 74 times a day! And, if there's one demographic that's obsessed with email, it's Millennials.
Despite all of the hype about social media, email marketing is a tried and true channel to reach your audience. The vast majority of online adults have an email address, and more than half of consumers check their email inbox more than 10 times a day.
Think email marketing is dead? If so, you're obviously not taking the time to segment email marketing contacts and serve them with personalized content.
With the arrival of Thanksgiving, we've officially entered into the holiday season. If you're like many small businesses, you experience the biggest influx of traffic during these last few weeks of the year. In fact, it's anticipated that the 2017 Black Friday and Cyber Monday shopping holidays will generate $682 billion in consumer spending alone.
Are you looking for ways to improve the results that you're getting from email marketing? You're probably overlooking a critical area that you should be using to your advantage: employee email. The average employee sends 34 emails a day to prospective customers, existing customers, vendors, and industry influencers. In many cases, your employees have already established goodwill with these important contacts. This presents your business with a unique opportunity to earn more conversions.
When it comes to email marketing, most SMB owners are naturally inclined to place the product, service, or offer front and center. The trouble with this is that your customers don't really care about your story. Instead, they're more interested in their own stories and who can help them achieve their goals. When you don't put your customers front and center in your email marketing strategies, you're not going to be happy with the results.