The discussion about the role that color plays in marketing has been around for decades, and the squabbling continues as we move into the digital marketing arena. While color has historically been a key component that businesses used to develop the in-store experience for customers, understanding the psychology of color arguably matters even more with digital marketing as carried shopping bags are turning into digital clicks.
Whether you're launching a new business or want to revamp your existing branding strategy, you know the value that good logo design provides.
Your choice of logo will serve as the visual cornerstone of your company's brand. The distinct features that you include in your logo design are what will make your brand memorable with consumers. From your choice of color down to the font selection, your logo says a lot about your business, so you'll want to think through its design carefully.
Instagram offers a collection of finely curated photos, videos, and visual content with aesthetic appeal to the max. Whether you're browsing through the social media platform for fun or looking for design inspiration, the visual content shared on Instagram has the ability to captivate your attention for hours.
Logo design is the most critical aspect of your branding strategy. Your logo is your brand's visual identity and is what will make your business memorable in the minds of consumers. For these reasons, it's worth your while to carefully think through the design of your company's logo to make sure you get it right the first go around.
Sure, you've heard about writer's block, which is the coined term for being unable think creatively to write content. Since there's writer's block, it only makes sense that there's also something called design block. You certainly don't want to be dealing with a case of design block when it comes to creating a logo design for your business. Your logo is your company's visual identity, and you can't afford for it to be mediocre.
The human brain processes visual content 60,000 times faster than text. This is why graphic design plays such a critical role in your branding strategy. Your logo design, for instance, is the visual cornerstone for what your business stands for. Often, the first impression that consumers will have of your business is through your logo. People are also more likely to remember your logo than your business name. For these reasons alone, you can't afford to not get graphic design right.
Coming up with a stellar logo design needs to be just as important as giving your business an official name. This is because your logo is a visual representation of what your brand stands for. A logo design that has been carefully thought out will accurately communicate what your brand entails.
Your logo design is a visual representation of what your brand stands for. Thanks to the internet, more eyes are paying attention to logos than ever before, which is why it's critical that your logo clearly communicates your unique message.
When it comes to good logo design, we can learn a lot from Paul Rand, the mastermind behind logos such as IBM, ABC, and UPS:
"If, in the business of communications, 'image is king,' the essence of this image, the logo, is the jewel of its crown."
Rand stresses the importance of knowing the goal that you want your logo to accomplish before you start the process of designing it. Your company's logo carries a massive responsibility of visual brand recognition, so you want to make sure that you carefully think through the design aspects of your logo to put forth the right image.