Logo design is the most critical aspect of your branding strategy. Your logo is your brand's visual identity and is what will make your business memorable in the minds of consumers. For these reasons, it's worth your while to carefully think through the design of your company's logo to make sure you get it right the first go around.
Sure, you've heard about writer's block, which is the coined term for being unable think creatively to write content. Since there's writer's block, it only makes sense that there's also something called design block. You certainly don't want to be dealing with a case of design block when it comes to creating a logo design for your business. Your logo is your company's visual identity, and you can't afford for it to be mediocre.
The human brain processes visual content 60,000 times faster than text. This is why graphic design plays such a critical role in your branding strategy. Your logo design, for instance, is the visual cornerstone for what your business stands for. Often, the first impression that consumers will have of your business is through your logo. People are also more likely to remember your logo than your business name. For these reasons alone, you can't afford to not get graphic design right.
Coming up with a stellar logo design needs to be just as important as giving your business an official name. This is because your logo is a visual representation of what your brand stands for. A logo design that has been carefully thought out will accurately communicate what your brand entails.
Your logo design is a visual representation of what your brand stands for. Thanks to the internet, more eyes are paying attention to logos than ever before, which is why it's critical that your logo clearly communicates your unique message.
When it comes to good logo design, we can learn a lot from Paul Rand, the mastermind behind logos such as IBM, ABC, and UPS:
"If, in the business of communications, 'image is king,' the essence of this image, the logo, is the jewel of its crown."
Rand stresses the importance of knowing the goal that you want your logo to accomplish before you start the process of designing it. Your company's logo carries a massive responsibility of visual brand recognition, so you want to make sure that you carefully think through the design aspects of your logo to put forth the right image.
Considering that your website needs to evolve with your business, you should re-evaluate your website design every six months and confirm that it's still making a positive contribution to your business.
In some scenarios, a website redesign will actually cause you to lose traffic. This typically happens for two reasons. First, the business and marketing agency have failed to come up with a transition plan to minimize the risk of traffic loss. Second, the company's search engine optimization strategy was not a consideration when designing the website.
Your logo design is a visual representation of what your brand stands for. When people recall your business, you want your logo to immediately come to mind. Strong logo designs contribute to a company's success by visually communicating a message and shedding light on the brand's unique personality.
Most entrepreneurs don't have an unlimited marketing budget when starting out. So many aspects of your marketing plan require dollars to be spent, which makes it difficult to know how to spend your marketing budget wisely. Graphic design is a critical aspect of marketing that you need to set money aside for, and you don't want to settle for anyone less than a professional to handle this for you.
If done correctly, your logo design should be able to tell consumers everything they need to know about your brand. Your logo is often the first impression that consumers have of your business, and it also plays a critical role in brand recognition. This is why you need to get logo design right the first go-around.