While you may have been able to get by in the past with word of mouth referrals, the times are rapidly changing. These days if consumers want to find a local product or service, they turn to their laptops or smartphone and search for what they need online. In fact, 81 percent of consumers research products and services online before making a purchase decision.
Local listings are the phone book of the 21st century. When today's consumers want to find a local business, they use a mobile device to browse their favorite online directory, such as Google, Yahoo, or Yelp.
One of the most effective ways to drive organic traffic to your website is to include your website in as many online directories as possible. Examples of online directories include Google, Bing, Yahoo, and Yelp. In fact, there are hundreds of online directories that today's consumers turn to research products and services before making a purchase decision.
With more and more consumers turning to the internet to research products and services before making a purchase, implementing an effective search strategy is vital to the livelihood of your business.
If you're just getting started with launching your brand online, the term "search strategy" may sound overwhelming and a bit vague. With so many areas that your business needs to focus on when establishing an online presence--website, social media, blog, etc--it can be difficult to know where to get started and how to prioritize your efforts.
Online reviews are increasingly playing a critical role in a consumer's decision to purchase.
According to data compiled by BrightLocal, 88 percent of today's consumers trust online reviews just as much as a personal recommendation from a friend or family member. While word-of-mouth still continues to be the most popular way to recommend a local business, this data reveals that online reviews can be an incredibly powerful branding tactic to create awareness for your business.
As a consumer, consider how you find local businesses. If you're like most savvy consumers, you turn to the internet. And, if you use you're smartphone to find a local business, you're much more likely to visit that business. In fact, 88 percent of consumers that use their mobile devices to perform a local search visit that business within 24 hours!