Digital marketers have long known that people want to do business with companies “near me.” This effect is especially powerful in service-based businesses. Even when a transaction will be completed online or by phone, “near me” is a phrase that consistently appears in search queries for businesses that provide specialized expertise or advice.
Most people know that the golden rule of real estate is location, location, location. While you may not think that real estate and digital media buying have much in common, the principle of "location, location, location" is crucial to success in both industries.
Google Maps play a vital role in driving more foot traffic to your business. When someone is searching for your company online, you want your business to appear in search results with a nice display of your location, hours of operation, phone number, website, and customer reviews.
Google My Business, formerly known as Google Places, is one of the most effective ways that your business can increase its online visibility and dominate local search. While you need to include your business in as many online directories as possible to excel with your search engine optimization strategy, you need to make your Google My Business listing a priority as its the most comprehensive and accessible directory on the internet.
While you may have been able to get by in the past with word of mouth referrals, the times are rapidly changing. These days if consumers want to find a local product or service, they turn to their laptops or smartphone and search for what they need online. In fact, 81 percent of consumers research products and services online before making a purchase decision.
Local listings are the phone book of the 21st century. When today's consumers want to find a local business, they use a mobile device to browse their favorite online directory, such as Google, Yahoo, or Yelp.
One of the most effective ways to drive organic traffic to your website is to include your website in as many online directories as possible. Examples of online directories include Google, Bing, Yahoo, and Yelp. In fact, there are hundreds of online directories that today's consumers turn to research products and services before making a purchase decision.
With more and more consumers turning to the internet to research products and services before making a purchase, implementing an effective search strategy is vital to the livelihood of your business.
If you're just getting started with launching your brand online, the term "search strategy" may sound overwhelming and a bit vague. With so many areas that your business needs to focus on when establishing an online presence--website, social media, blog, etc--it can be difficult to know where to get started and how to prioritize your efforts.
Online reviews are increasingly playing a critical role in a consumer's decision to purchase.
According to data compiled by BrightLocal, 88 percent of today's consumers trust online reviews just as much as a personal recommendation from a friend or family member. While word-of-mouth still continues to be the most popular way to recommend a local business, this data reveals that online reviews can be an incredibly powerful branding tactic to create awareness for your business.
As a consumer, consider how you find local businesses. If you're like most savvy consumers, you turn to the internet. And, if you use you're smartphone to find a local business, you're much more likely to visit that business. In fact, 88 percent of consumers that use their mobile devices to perform a local search visit that business within 24 hours!