There's been a lot of buzz about conversational marketing lately and how taking this approach will be key to earning more conversions in the future. But what exactly is conversational marketing?
Today's consumers value personalization, perhaps more than any generation that has come before them. The businesses that are able to personalize the buyer's journey and customer experience will have a competitive edge and be the most successful in today's marketplace. To be able to provide your customers with a personalized experience, you must utilize market segmentation.
With the wealth of consumer data available today, you can anticipate your target customer's needs before they even arise. Businesses that are tapping into "big data" have a competitive edge because they're able to position their products and services in a way that drives conversions.
Today's consumers are using multiple devices to browse the internet, and they seem to move seamlessly from their smartphones and tablets to their desktop computers and smart TVs. Very few people will choose to make a purchase upon an initial visit to your website or viewing an ad for your business on Facebook. To earn conversions, you need to stay in front of your target audience and serve them content that nurtures them at each stage of your sales funnel.
Long gone is the notion that an organization's marketing and operations teams should be treated as two different entities. The more aligned and in sync these two critical departments are, the more successful your business will be.
Sure, you've heard about writer's block, which is the coined term for being unable think creatively to write content. Since there's writer's block, it only makes sense that there's also something called design block. You certainly don't want to be dealing with a case of design block when it comes to creating a logo design for your business. Your logo is your company's visual identity, and you can't afford for it to be mediocre.
The human brain processes visual content 60,000 times faster than text. This is why graphic design plays such a critical role in your branding strategy. Your logo design, for instance, is the visual cornerstone for what your business stands for. Often, the first impression that consumers will have of your business is through your logo. People are also more likely to remember your logo than your business name. For these reasons alone, you can't afford to not get graphic design right.
It's not a stretch to say that Facebook knows everything about its users. You personally can relate to this when you've noticed ads in your Facebook newsfeed that have been eerily well-suited to your taste and interests. This is no coincidence. Facebook advertising compiles user data to offer marketers with a wealth of targeting options--98 personal data points to be exact.
We've talked about the importance of making the user experience the focal point in website design. In order to have a website that offers a positive user experience, performance needs to be a priority.
Nothing drives users away faster than a poorly performing website. Today's consumers want instant gratification. If your website is too slow or is too difficult to navigate, your competitor is just one click away.
Your logo design is a visual representation of what your brand stands for. When people recall your business, you want your logo to immediately come to mind. Strong logo designs contribute to a company's success by visually communicating a message and shedding light on the brand's unique personality.