Thanks to the growing dependence on social media and online reviews, consumers are now very much in control of the messaging that brands put forth. As a result, businesses realize that investing in a well-rounded content marketing strategy is a necessity. However, while brands are investing more money than ever in content marketing, many of these businesses remain unsatisfied with the results that their strategies are generating.
Today's consumers have come to rely on voice assistants as an integral part of their everyday lives, making it necessary for businesses to account for natural language processing in marketing.
Considering that 8 in 10 consumers are now shopping online, your website serves as your digital storefront. You would never operate from a dilapidated brick-and-mortar store location that paints your business in an unprofessional light, and you need to have the same mindset with your website. The more intuitive and user-friendly your website is, the more visitors will want to stick around.
If you're using Facebook to promote your business, undoubtedly one of the dilemmas that you're faced with is how to expand the reach of your organic content. Enhancements to the Facebook algorithm make it almost necessary for businesses to pay to promote their content if they want to get it in front of their audience. However, Facebook's live streaming feature is one of the best ways to crush the social media giant's algorithm, and it doesn't have to cost your business anything!
In recent years, marketers have invested an enormous amount of time and energy into understanding the unique needs and preferences of the Millennial generation (born between 1981 and 1997). While this demographic deserves attention (as of 2018, Millennials have the most spending power of any generation), it's important that marketers also shift some attention to another up-and-coming group of consumers: Generation Z.
No one can deny the rapid rise of video content on online platforms. More than 22 million consumers have cut the cord with their cable and satellite TV packages and are choosing to use online streaming platforms such as Netflix, Hulu, and YouTube TV to watch their favorite shows. By eliminating the need for a cable or satellite company as a content distributor, consumers are able to save money and stream content from anywhere at anytime, including on their mobile devices.
Augmented reality refers to the real-time blending of virtual objects into real-world settings. Different than virtual reality, augmented reality enhances the reality that you would ordinarily see with superimposed sounds, images, and text.
There's been a lot of buzz about conversational marketing lately and how taking this approach will be key to earning more conversions in the future. But what exactly is conversational marketing?
Today's consumers value personalization, perhaps more than any generation that has come before them. The businesses that are able to personalize the buyer's journey and customer experience will have a competitive edge and be the most successful in today's marketplace. To be able to provide your customers with a personalized experience, you must utilize market segmentation.
With the wealth of consumer data available today, you can anticipate your target customer's needs before they even arise. Businesses that are tapping into "big data" have a competitive edge because they're able to position their products and services in a way that drives conversions.