Digital marketers have long known that people want to do business with companies “near me.” This effect is especially powerful in service-based businesses. Even when a transaction will be completed online or by phone, “near me” is a phrase that consistently appears in search queries for businesses that provide specialized expertise or advice.
Trying to wrap your head around SEO is nearly an impossible feat, especially with the constant changes to search algorithms. However, just because you don't consider yourself to be an SEO expert doesn't mean that you can write off search engine optimization all together.
Online reviews have become the modern day word of mouth. The latest research reveals that nearly half of consumers will consult online reviews before making a purchase decision. People place more trust on what their peers have to say about a business than descriptions that come directly from businesses. In fact, a recent study revealed that consumers trust online reviews nearly 12 times more than traditional advertising.
Google Maps play a vital role in driving more foot traffic to your business. When someone is searching for your company online, you want your business to appear in search results with a nice display of your location, hours of operation, phone number, website, and customer reviews.
Marketers are constantly under pressure to stay on top of the latest search engine algorithm updates to ensure that their website and content is compliant with Google's standards. While Google considers hundreds of factors when ranking content, some of the most important criteria include content quality, backlinks, and the user-friendliness of a website. Taking the time to optimize anchor text will benefit all three of these key components, thus giving your SEO strategy a welcomed boost.
As we enter into the last few months of the year, a top priority regarding your online presence needs to be optimizing your website's performance. No matter how much you invest in digital advertising or creative social campaigns, your digital marketing strategy is not going to produce results if your website does not function for your business.
Google is constantly updating its search algorithm, making it nearly impossible to keep track of how the changes are impacting your search strategy. The search engine giant is making these enhancements in an effort to improve the user experience and deliver the most relevant search results. However, from a marketer's perspective, these changes have the potential to decrease your online visibility and derail your overall search strategy if you're not in the loop.
As a marketer, it's easy to become flustered with the constant updates to search algorithms. Trying to determine if your website and its content meets the criteria to rank well in search results can feel like a full time job. You can find hundreds of guides online for how to outsmart the Facebook algorithm or SEO tips "to beat" the way that Google ranks content. While it's important to be privy with the current SEO landscape, your time is better spent focusing on creating meaningful organic content rather than trying to outsmart search algorithms.
We've been hearing about the transition to mobile-first indexing for quite some time. Google gave us the heads up over a year ago that it will soon begin crawling the web from a mobile browser point of view, meaning that the content on mobile-friendly websites will be taken into consideration first when putting together search results. However, as Google begins to roll out the mobile-first indexing process, many business owners as asking themselves if having a responsive website design that appeals to mobile users is enough.
Thanks to the growing number of users performing searches from mobile devices and the influx of voice technology, the search landscape as we know it is changing. Something else that marketers can't afford to ignore about the way that search is evolving is the increasing number of vertical search engines.