If it's been awhile since you've updated your company's Facebook page, it's time to add this to your "to-do" list, preferably towards the top. As we enter into the holiday season, consumers will be turning to Facebook to research products and services before making purchase decisions. In fact, consumers trust recommendations from their Facebook "friends" more than they do traditional forms of advertising, meaning that Facebook is a powerful outlet to leverage to earn more conversions.
While it's hard to believe, 2017 will soon be coming to a close. Although we still have a few months left of the year, prudent business owners are already planning how they will tackle digital marketing in 2018.
While it's hard to believe, the height of the holiday shopping season is just around the corner. It's no secret that most consumers are turning to the internet to find local businesses and research products and services. The shopping weapon of choice is the smartphone, with nearly 60 percent of searches happening on mobile devices. Google recently reported that mobile ads are responsible for driving 160 percent more incremental store visits than ads viewed on desktops and tablets.
Your website is the foundation of your digital marketing strategy. If you want to have a successful online presence, you need to know how your website is performing. Unfortunately, many businesses neglect to use analytic tools to measure how their websites are performing, and their digital marketing strategies suffer as a result.
Just because you see that your website is earning an abundance of traffic on Google Analytics doesn't necessarily mean that your online marketing strategy is working. While getting traffic is part of the equation, the real success boils down to earning conversions.
High quality content is easy to recognize when you see it. But what is it about the writing that makes it stand out from other articles? As a marketer, you can choose to put in the time and energy into crafting a high quality content creation strategy and building a prosperous brand. You can also choose to take the easy way out and create mediocre content, but you won't be doing your business any favors.
With enhancements to Google's search engine algorithm, long-tail keywords now reign in the search engine optimization world. However, if you're trying to come up with relevant long-tail keywords to incorporate into your content, you can go a little insane.
Local listings are the phone book of the 21st century. When today's consumers want to find a local business, they use a mobile device to browse their favorite online directory, such as Google, Yahoo, or Yelp.
If a consumer in 1987 wanted to find a local business, he or she pulled out a phone book and thumbed through the pages. However, when you flash forward 30 years, the process of finding a local business is much different as the internet has essentially replaced the need for a phonebook.
According to a recent statistic, 77 percent of American consumers now own a smartphone. Considering this, it makes sense that more online searches are now performed using a mobile device than a desktop computer. As mobile devices continue to become more affordable, we can expect mobile to continue to be to be the preferred way that consumers browse the internet.