A decade ago, most businesses that wanted to climb to the top of Google's search results were focused on search engine optimization, and some used unethical tactics to increase visibility in search results. However, the algorithms for search engines have since evolved, and marketers need to focus on creating high-quality, value-added content in order to earn a prime spot in search results.
Google My Business, formerly known as Google Places, is one of the most effective ways that your business can increase its online visibility and dominate local search. While you need to include your business in as many online directories as possible to excel with your search engine optimization strategy, you need to make your Google My Business listing a priority as its the most comprehensive and accessible directory on the internet.
You've heard time and time again that if you want to expand the reach of your content, you need to leverage industry influencers to spread the word. But if you could become one of these industry influencers yourself?
In 2017, there was a lot of hype about the user experience that a website provided, and this trend is going to continue to remain a top priority in 2018.
Today's consumers have a dwindling attention span, so it's critical that your website design is intuitive and compelling enough to make your visitors want to stick around. If your website is difficult to navigate, slow to load, or not mobile-friendly, you're not offering a positive user experience to your visitors.
As of 2017, nearly 30 percent of small businesses still do not have a website. Considering the amount of business that is conducting online and the number of consumers that turn to the internet to research products and services, not having a website for your small business puts you at a disadvantage.
To be successful with digital marketing in 2018, your strategy will need to include a mix of organic and paid content. Considering that Google has nearly 73 percent of the online search marketshare, an investment in Google AdWords is a no-brainer for paid advertising.
You've been hearing for quite some time that your business needs to have a blog. After all,companies that blog earn 67 percent more leads each month than those that don't. And 6 out of 10 online consumers have made a purchase after reading a recommendation in a blog post. However, maintaining a business blog can be incredibly time consuming.
If it's been awhile since you've updated your company's Facebook page, it's time to add this to your "to-do" list, preferably towards the top. As we enter into the holiday season, consumers will be turning to Facebook to research products and services before making purchase decisions. In fact, consumers trust recommendations from their Facebook "friends" more than they do traditional forms of advertising, meaning that Facebook is a powerful outlet to leverage to earn more conversions.
While it's hard to believe, 2017 will soon be coming to a close. Although we still have a few months left of the year, prudent business owners are already planning how they will tackle digital marketing in 2018.
While it's hard to believe, the height of the holiday shopping season is just around the corner. It's no secret that most consumers are turning to the internet to find local businesses and research products and services. The shopping weapon of choice is the smartphone, with nearly 60 percent of searches happening on mobile devices. Google recently reported that mobile ads are responsible for driving 160 percent more incremental store visits than ads viewed on desktops and tablets.