Today's consumers have the internet in their back pocket, making it a necessity for your business to have an online presence. But simply having a website and a Facebook page for your business isn't going to cut it. You need to fully embrace inbound marketing to earn the attention of your target audience and help your business to be easily found online.
The terms "social media" and "Facebook" are often used synomonously by consumers, which makes sense considering that nearly two-thirds of Americans have a Facebook profile. However, while Facebook is, by far, the largest social media platform, the number of users has remained relatively flat over the past two years. Many social media experts agree that the current Facebook audience is as big as it's going to get.
While Pinterest is considered to be one of the big players in the social media landscape, it's not always a go-to social network for marketers. Often the reason why brands shy away from Pinterest is that they don't have a full understanding of how to use the social media platform to their advantage. However, given the declining organic reach on Facebook, many marketers are looking for opportunities to broaden their social media marketing scope in 2019 by establishing a presence on new platforms.
With the increased accessibility and performance of internet service, the number of American consumers that are choosing to eliminate their traditional cable TV provider is expected to reach 33 million by the end of 2018. The on-demand streaming video platform Netflix was the first company to truly capture cord-cutters, and several additional video streaming platforms have since become available. However, now there is a new dynamic entering the market: social media video streaming.
When establishing a social media presence for your business, making Facebook part of the equation is a no-brainer. However, upon missing revenue projections for two quarters in a row, the social media giant recently unveiled a new strategy that will impact the future of the platform on its recent 2018 third-quarter earnings call. Since these changes will have a direct impact on your ability to effectively promote your business on Facebook going forward, it's critical that you're in the loop with the new direction that Facebook is taking.
A consumer's perception of a brand has always been shaped by what others say about the business. However, thanks to the widespread adoption of social media and the growing number of online review sites, today's consumers are more exposed than ever to people's decisions about what to buy, wear, and like.
Facebook has been in the spotlight a lot throughout 2018, and the press has not always been positive. The social media giant has been under scrutiny for its privacy protocols and has had to revamp its advertising platform to give peace of mind to users that their private information would not be compromised.
From a marketer's perspective, Facebook is the ultimate social media platform to reach an audience. With 2.19 billion active monthly users, Facebook is by far the largest social media network, yet offers an array of targeting options to allow marketers to get their content in front of a very specific audience.
If your company has more than one location, you may be wondering if you need to create social media profiles for each individual location. While your first instinct is probably "yes," you need to consider the ramifications that having a social media profile for each of your locations would have on your social media management strategy. Assuming your business has a presence on multiple social media platforms, creating individual location profiles on each platform could double or triple (or more) your workload for managing your social media presence.
One of the reasons why social media marketing is so effective is that social media channels have the ability to captivate users. The latest research reveals that the average person spends at least two hours on social media each day, and this amount of time is only going to increase as consumers turn to social platforms such as YouTube and Facebook to watch video content.