Many brands are ignoring a crucial tool for medical practice marketing: Social media. Social media has been hugely effective in helping companies in a wide range of industries reach their audience. So, why are so many medical practices behind the times on social media?
Wondering how to stand out from the other pest control companies in your area? Social media is a powerful way to make a name among local pest control brands.
Roofing contractors have a tough job to do when it comes to attracting new business. Many clients are first-time buyers who don’t really know how to evaluate your services. On the other hand, people who live in storm-affected areas and need a roofer the most are justifiably wary. They may also have been burned in the past by storm chasers.
Most plastic surgeons are well aware that the choice to consult with them – especially for the first time – is a big decision for customers. The time from their first thought about a procedure to picking up the phone or sending you an email is typically measured in months or years, not weeks.
Social media is loved most for its lightning fast speeds. On Twitter, you can talk to nearly anyone in seconds – from your favorite TV host to the president of the United States – and you just might get an answer. It’s a responsive, even addictive paradigm.
Many business owners get started with social media, stick with it for a while, then find it doesn’t yield results. They end up wasting time and wondering what they did wrong while competitors in the very same industry rocket ahead of them in the social world.
Instagram is far from being just a social platform to share visual content. With more than 1 billion people using Instagram each month and 500 million users accessing the platform daily, Instagram has the potential to give your business enormous exposure.
If you're using Facebook to promote your business, undoubtedly one of the dilemmas that you're faced with is how to expand the reach of your organic content. Enhancements to the Facebook algorithm make it almost necessary for businesses to pay to promote their content if they want to get it in front of their audience. However, Facebook's live streaming feature is one of the best ways to crush the social media giant's algorithm, and it doesn't have to cost your business anything!
Today's consumers have the internet in their back pocket, making it a necessity for your business to have an online presence. But simply having a website and a Facebook page for your business isn't going to cut it. You need to fully embrace inbound marketing to earn the attention of your target audience and help your business to be easily found online.
The terms "social media" and "Facebook" are often used synomonously by consumers, which makes sense considering that nearly two-thirds of Americans have a Facebook profile. However, while Facebook is, by far, the largest social media platform, the number of users has remained relatively flat over the past two years. Many social media experts agree that the current Facebook audience is as big as it's going to get.