From a marketer's perspective, Facebook is the ultimate social media platform to reach an audience. With 2.19 billion active monthly users, Facebook is by far the largest social media network, yet offers an array of targeting options to allow marketers to get their content in front of a very specific audience.
If your company has more than one location, you may be wondering if you need to create social media profiles for each individual location. While your first instinct is probably "yes," you need to consider the ramifications that having a social media profile for each of your locations would have on your social media management strategy. Assuming your business has a presence on multiple social media platforms, creating individual location profiles on each platform could double or triple (or more) your workload for managing your social media presence.
One of the reasons why social media marketing is so effective is that social media channels have the ability to captivate users. The latest research reveals that the average person spends at least two hours on social media each day, and this amount of time is only going to increase as consumers turn to social platforms such as YouTube and Facebook to watch video content.
Do you know how your social media marketing strategy will be impacted by the latest change to the Facebook newsfeed?
If you haven't already heard, Mark Zuckerberg recently announced a big change to the Facebook newsfeed. Going forward, Facebook users will see less news articles and marketing content in their newsfeeds and instead more videos and photos from friends and people they know.
If it's been awhile since you've updated your company's Facebook page, it's time to add this to your "to-do" list, preferably towards the top. As we enter into the holiday season, consumers will be turning to Facebook to research products and services before making purchase decisions. In fact, consumers trust recommendations from their Facebook "friends" more than they do traditional forms of advertising, meaning that Facebook is a powerful outlet to leverage to earn more conversions.
No one can argue with the value that email marketing offers to businesses today. For one, the vast majority of your audience has an email address, making email marketing an effective way to reach your audience. Did you know that 91 percent of American consumers actually like to receive promotional emails from companies they do business with?
Looking to expand your online reach? A cost-effective solution is to harness the power of influencer marketing, which puts the influencers on your social media channels to work for you.
Even if you have a limited knowledge of social media, you've heard of Sheryl Sandberg. Sandberg is Facebook's COO, and she's played a big role in helping the social media giant roll out its wide breadth of paid Facebook advertising options.
It's not a stretch to say that Facebook knows everything about its users. You personally can relate to this when you've noticed ads in your Facebook newsfeed that have been eerily well-suited to your taste and interests. This is no coincidence. Facebook advertising compiles user data to offer marketers with a wealth of targeting options--98 personal data points to be exact.
If you've been promoting your business on Facebook for several years now, you've noticed a decline in the number of fans that are interacting with your organic posts. Considering that nearly half of all U.S. small businesses use Facebook to raise brand awareness, the decline in organic reach on the social media site has many marketers question whether or not Facebook is right for their SEO strategy.