If it's been awhile since you've updated your company's Facebook page, it's time to add this to your "to-do" list, preferably towards the top. As we enter into the holiday season, consumers will be turning to Facebook to research products and services before making purchase decisions. In fact, consumers trust recommendations from their Facebook "friends" more than they do traditional forms of advertising, meaning that Facebook is a powerful outlet to leverage to earn more conversions.
No one can argue with the value that email marketing offers to businesses today. For one, the vast majority of your audience has an email address, making email marketing an effective way to reach your audience. Did you know that 91 percent of American consumers actually like to receive promotional emails from companies they do business with?
Looking to expand your online reach? A cost-effective solution is to harness the power of influencer marketing, which puts the influencers on your social media channels to work for you.
Even if you have a limited knowledge of social media, you've heard of Sheryl Sandberg. Sandberg is Facebook's COO, and she's played a big role in helping the social media giant roll out its wide breadth of paid Facebook advertising options.
It's not a stretch to say that Facebook knows everything about its users. You personally can relate to this when you've noticed ads in your Facebook newsfeed that have been eerily well-suited to your taste and interests. This is no coincidence. Facebook advertising compiles user data to offer marketers with a wealth of targeting options--98 personal data points to be exact.
If you've been promoting your business on Facebook for several years now, you've noticed a decline in the number of fans that are interacting with your organic posts. Considering that nearly half of all U.S. small businesses use Facebook to raise brand awareness, the decline in organic reach on the social media site has many marketers question whether or not Facebook is right for their SEO strategy.
Many years ago, if you wanted to find a local business, you turned to the phone book. The times have changed, though, as today's consumers turn to search engines and social media to research products and services before making a purchase decision.
Of all the social media platforms that you're using to market your business, you're probably the most familiar with Facebook. However, just when you think you have this social media giant figured out, Facebook always seems to find a way to surprise you and make you re-think your social media strategy.
As you begin mapping out your content marketing strategy for 2017, you need to find opportunities to highlight and include user-generated content.
What is user-generated content?
User-generated content is created by actual users of your product or service and published on social media platforms. For example, if you snapped an image of your beautiful Starbucks chai tea latte and shared it on Facebook, you would be creating user-generated content for Starbucks.
A popular question that we've heard from the business community lately is if it's necessary to pay for Facebook advertising to get results from the social media platform.
Facebook offers a phenomenal paid advertising platform that gives businesses the tools to get very granular with targeting content. By paying for Facebook advertising and taking advantage of these targeting tools, businesses are able to get increased exposure and faster results.