When establishing a social media presence for your business, making Facebook part of the equation is a no-brainer. However, upon missing revenue projections for two quarters in a row, the social media giant recently unveiled a new strategy that will impact the future of the platform on its recent 2018 third-quarter earnings call. Since these changes will have a direct impact on your ability to effectively promote your business on Facebook going forward, it's critical that you're in the loop with the new direction that Facebook is taking.
A consumer's perception of a brand has always been shaped by what others say about the business. However, thanks to the widespread adoption of social media and the growing number of online review sites, today's consumers are more exposed than ever to people's decisions about what to buy, wear, and like.
Facebook has been in the spotlight a lot throughout 2018, and the press has not always been positive. The social media giant has been under scrutiny for its privacy protocols and has had to revamp its advertising platform to give peace of mind to users that their private information would not be compromised.
From a marketer's perspective, Facebook is the ultimate social media platform to reach an audience. With 2.19 billion active monthly users, Facebook is by far the largest social media network, yet offers an array of targeting options to allow marketers to get their content in front of a very specific audience.
If your company has more than one location, you may be wondering if you need to create social media profiles for each individual location. While your first instinct is probably "yes," you need to consider the ramifications that having a social media profile for each of your locations would have on your social media management strategy. Assuming your business has a presence on multiple social media platforms, creating individual location profiles on each platform could double or triple (or more) your workload for managing your social media presence.
One of the reasons why social media marketing is so effective is that social media channels have the ability to captivate users. The latest research reveals that the average person spends at least two hours on social media each day, and this amount of time is only going to increase as consumers turn to social platforms such as YouTube and Facebook to watch video content.
Do you know how your social media marketing strategy will be impacted by the latest change to the Facebook newsfeed?
If you haven't already heard, Mark Zuckerberg recently announced a big change to the Facebook newsfeed. Going forward, Facebook users will see less news articles and marketing content in their newsfeeds and instead more videos and photos from friends and people they know.
If it's been awhile since you've updated your company's Facebook page, it's time to add this to your "to-do" list, preferably towards the top. As we enter into the holiday season, consumers will be turning to Facebook to research products and services before making purchase decisions. In fact, consumers trust recommendations from their Facebook "friends" more than they do traditional forms of advertising, meaning that Facebook is a powerful outlet to leverage to earn more conversions.
No one can argue with the value that email marketing offers to businesses today. For one, the vast majority of your audience has an email address, making email marketing an effective way to reach your audience. Did you know that 91 percent of American consumers actually like to receive promotional emails from companies they do business with?
Looking to expand your online reach? A cost-effective solution is to harness the power of influencer marketing, which puts the influencers on your social media channels to work for you.