If you're a B2B marketer, you can't afford to ignore the growing popularity of voice search. When thinking about the context that voice search is being used, most marketers assume that embracing this trend will only benefit B2C businesses. Yes, consumers are using voice technology to search for local restaurants and ask about the ingredients in a recipe. However, voice search is rapidly evolving and being used for a variety of purposes beyond basic consumer needs. B2B marketers need to pay attention to this trend as voice search can prove to be tremendously beneficial to their operations as well.
Too many businesses neglect to make the user experience their focus when designing a website. As a result, they end up with a website that looks aesthetically-pleasing, but doesn't deliver results.
While there are many ways that we've seen websites evolve over the past few years, the most notable trend is the emergence of human-centered website design. In today's digital world, your company's website is the epicenter of user engagement and conversions. By harnessing the power of user experience design, you will create an intuitive website that fosters customer satisfaction, leading to maximum conversions.
When it comes to website design, the forms that you include on landing pages should play a huge role as they are some of your best tools for capturing lead information.
However, despite this, there are still a number of businesses that have not made creating web forms a priority. Or, if they have, they're making mistakes with the forms that they're using.
Google recently announced that it's shifting its search results index to give preference to mobile results in search rankings. While this is currently in the testing stage with Google, we know this change will soon be coming down the pipe, and it could have a dramatic impact in the way that Google ranks your website.
With the current popularity of apps and responsive web design, mobile websites are really a thing of the past, but there are a surprising number of businesses that still use them. If you’re one of them, it might be helpful to understand the drawbacks of a mobile website.
In today's digital world, your website will often be the first encounter that people have with your brand. Unfortunately, not all of us are in the most exciting industries. This being said, if you don't have a chance to speak face-to-face with a potential client, you could lose the opportunity altogether if you have a boring and generic website design.
When designing a website, it's so easy to focus on the aesthetic aspects. After all, it's those sexy design elements that really catch the eye, right?
While there is some truth to this, we encourage you to instead make the functionality and user-friendliness of your website design your top priorities. Why? Because these two key factors will greatly benefit your SEO strategy.
If you've been thinking about giving your website design some tweaks, now is the time to do it. With Black Friday and Cyber Monday nearly a month away, you can't afford to have a mediocre website that doesn't function for your business.
As a cutting-edge business owner that understands that powerful impact that your website can have in generating new leads, you like to stay informed about the latest website design trends. However, just because a website design feature is trendy doesn't make it ideal for your business.