If there's anything that we've learned from 2017, it's that mobile website design needs to be a top priority for your business. We're living in a world where consumers prefer to shop online via their mobile devices and choose restaurants based on online reviews and Siri's suggestions. Google is even in the process of transitioning to mobile-first indexing, meaning that content on mobile websites will be considered first when delivering relevant search results to users.
Your website is the foundation of your company's online presence. With more consumers choosing to make purchases online than visit brick-and-mortar store locations, your website may be the only interaction that customers have with your business. Therefore, you need to put your best foot forward with your website design and ensure that it's consistent with your branding strategy.
The year will be coming to a close before we know it. Over the past year, we've seen a number of new trends enter the forefront of website design, and 2018 will be no different. Here are some of the most notable website design trends of 2017 that digital marketing specialists predict will stick around over the next 12 months:
Voice search is one of the fastest growing technology trends. Smart phones, tablets, and computers all come equipped with voice technology to make it more convenient for consumers to find what they're looking for online.
Cyberattacks are on the rise and are one of the fastest growing threats to your small business. While most people think cyber criminals primarily target large organizations, nearly half of all cyberattacks happen to small businesses. If you're not making cyber security a priority, you may as well hand over the keys to your business.
Your website's homepage is similar to a storefront window. It gives visitors a peek inside your business and, if they don't find it appealing, they'll quickly click elsewhere. With this analogy in mind, your homepage needs to be a priority with your website design strategy.
It's official: more consumers are now choosing to make purchases online than visit brick-and-mortar retail stores. It's estimated that total worldwide e-commerce sales will top $4 trillion by 2020. Businesses continue to set records with their e-commerce websites year after year with Cyber Monday, which generated $3.45 billion in revenue in 2016. Is your e-commerce website helping you to reach your goals? Here are 6 signs that it's time to give your e-commerce website design an update.
According to a recent statistic, 77 percent of American consumers now own a smartphone. Considering this, it makes sense that more online searches are now performed using a mobile device than a desktop computer. As mobile devices continue to become more affordable, we can expect mobile to continue to be to be the preferred way that consumers browse the internet.
Understanding how to get to the top of Google's search results is a full-time job. The search engine giant is constantly revamping its algorithm and uses hundreds upon thousands of different variables to determine how your website ranks in search results. When it really comes down to it, though, the authority of your website is arguably the most influential quality that determines rankings.