Copywriting refers to business writing intended to persuade. Whether that means writing an ad, a sign, a proposal, or a website, copywriting communicates a unique business value. Most of the text that moves your business forward is copy in some form or fashion. Good copy must guide your leads toward action that affects the bottom line – for you and them.
There’s an estimated 1.5 billion websites in the world today. Thanks to modern digital publishing technology, new websites go live at a stunning rate, too: Around 550,000 a day. Many of these websites will be abandoned in their earliest stages. Some hang on, but never attract any traffic. But there’s also a vast middle ground of so-so websites.
As we enter into the last few months of the year, a top priority regarding your online presence needs to be optimizing your website's performance. No matter how much you invest in digital advertising or creative social campaigns, your digital marketing strategy is not going to produce results if your website does not function for your business.
You've spent thousands of dollars for a website for your business; however, are you reaping the benefits of this investment? The best answer to this question is to ask yourself what the overall goal of your website is. If you're like most business owners, the purpose of your website is to capitalize on the growing number of consumers that are using the internet to make purchase decisions and increase your conversion rate.
Website design has come a long way over the past few years. To demonstrate how quickly web design evolves, take a look at how some of today's biggest websites appeared when they were first launched. It's almost comical to browse through this list, and it serves as a powerful reminder that businesses must stay on top of the latest website design trends to remain relevant to their audience.
There's a huge difference between a website with good aesthetics and a website with good performance. However, some business owners confuse these qualities for being one in the same, which is how you can end up with a beautiful (and expensive) website design that produces little to no results for your business.
In the world that we're living in today, knowing how to speak to your target audience is not enough to bring the sale across the finish line. To be successful with digital marketing in 2018 and beyond, you now also need to know how to target their search behavior.
There are a number of elements that you need to consider in regards to good website design, and the user experience should top your list. When customers arrive on your website, you need to make it easy for them to find the information they want. Having an intuitive website with seamless navigation is just one part of the equation. To improve the functionality and enhance the user-friendliness of your website, a best practice is to add a search bar.