If you want to grow your business online, you must have an e-commerce website. An e-commerce website allows your business to catapult sales by selling products and services online. Considering that consumers now prefer to make purchases online rather than visit a physical store location, an e-commerce website design is essential for your business to thrive in the 21st century.
Are you satisfied with the number of conversions that you're earning from your website? If you talk to most business owners, the answer to this question is that there's always room for improvement.
Is it time to refresh your small business website design? A great starting point is your homepage as it serves as your company's virtual front door.
Research show that a homepage is the most visited page on a website and on average attracts more than 50 percent of all visitor traffic. Your homepage is THE landing page on your website, so you need to make sure that you optimize it properly to drive conversions.
As you begin the website design process for your small business, it's to your benefit to know ahead of time the pages that you would like to include on your website.
When was the last time that you updated your website design? If you can't remember, your website is not functioning at peak performance.
While there are no rules for how often you should update your website, a good rule of thumb is to re-visit the functionality of your website once a quarter.
In 2017, there was a lot of hype about the user experience that a website provided, and this trend is going to continue to remain a top priority in 2018.
Today's consumers have a dwindling attention span, so it's critical that your website design is intuitive and compelling enough to make your visitors want to stick around. If your website is difficult to navigate, slow to load, or not mobile-friendly, you're not offering a positive user experience to your visitors.
As of 2017, nearly 30 percent of small businesses still do not have a website. Considering the amount of business that is conducting online and the number of consumers that turn to the internet to research products and services, not having a website for your small business puts you at a disadvantage.
Your website is the foundation of your company's online marketing strategy. Yes, you promote your business on social media and send a weekly email newsletter to keep your customers in the loop with what's happening at your company, but these efforts are all made with the intention of driving traffic to your website.
It's no secret that the vast majority of consumers are turning to the internet to research products and services before making purchase decisions, and this trend will only continue to grow as more consumers have access to mobile devices.
SEO is a critical aspect of website design that is often overlooked. When your SEO and website design strategies don't align, your company's online presence will suffer. If you want your website to rank well in search results, you need to factor in your search strategy when designing your website.