Cyberattacks are on the rise and are one of the fastest growing threats to your small business. While most people think cyber criminals primarily target large organizations, nearly half of all cyberattacks happen to small businesses. If you're not making cyber security a priority, you may as well hand over the keys to your business.
Your website's homepage is similar to a storefront window. It gives visitors a peek inside your business and, if they don't find it appealing, they'll quickly click elsewhere. With this analogy in mind, your homepage needs to be a priority with your website design strategy.
It's official: more consumers are now choosing to make purchases online than visit brick-and-mortar retail stores. It's estimated that total worldwide e-commerce sales will top $4 trillion by 2020. Businesses continue to set records with their e-commerce websites year after year with Cyber Monday, which generated $3.45 billion in revenue in 2016. Is your e-commerce website helping you to reach your goals? Here are 6 signs that it's time to give your e-commerce website design an update.
According to a recent statistic, 77 percent of American consumers now own a smartphone. Considering this, it makes sense that more online searches are now performed using a mobile device than a desktop computer. As mobile devices continue to become more affordable, we can expect mobile to continue to be to be the preferred way that consumers browse the internet.
Understanding how to get to the top of Google's search results is a full-time job. The search engine giant is constantly revamping its algorithm and uses hundreds upon thousands of different variables to determine how your website ranks in search results. When it really comes down to it, though, the authority of your website is arguably the most influential quality that determines rankings.
Too many businesses neglect to make the user experience their focus when designing a website. As a result, they end up with a website that looks aesthetically-pleasing, but doesn't deliver results.
While there are many ways that we've seen websites evolve over the past few years, the most notable trend is the emergence of human-centered website design. In today's digital world, your company's website is the epicenter of user engagement and conversions. By harnessing the power of user experience design, you will create an intuitive website that fosters customer satisfaction, leading to maximum conversions.
It's official: the majority of online searches are now performed using mobile devices. Google is even in the process of transitioning to mobile-first indexing, meaning that the content on your mobile website will be considered first when determining rankings.
Millennials get a lot of flak, but the people in this generation (born between the years of 1980 and 1995) are entering into their prime working and spending years. With this transition happening, the buying power of Millennials will soon surpass that of generations before them. Today's businesses can't afford to ignore this important demographic of consumers.
One of the most effective ways to drive organic traffic to your website is to include your website in as many online directories as possible. Examples of online directories include Google, Bing, Yahoo, and Yelp. In fact, there are hundreds of online directories that today's consumers turn to research products and services before making a purchase decision.