When it comes to website design and hosting, a common question that we hear from businesses if if they should host their website internally. There are advantages to hosting internally, such as providing you with greater control over your company website. However, in our expert opinion, we recommend that you outsource to a reputable hosting company.
If you think about it, some of the best experiences in life are things that we don't have to wait for. As consumers, we have become accustomed to immediate gratification. We can fast forward through commercials, receive two-hour delivery from Amazon Prime Now, and get a response from voice assistants like Alexa within a second.
Considering the amount of business that is being conducting online, you no longer have an excuse for providing your customers with a sub-par digital experience. Regardless of the size of your business, you need to have a website that serves as the hub for your brand's online presence. Since your website is often the first interaction that your customers will have with your business, you also need to ensure that your design offers a positive user experience and communicates the right message.
As a marketer that works hard to reach your target audience online, it's common to feel out of sorts each time that Google makes an update to its search algorithm. And, unfortunately for marketers, search engines are constantly updating the criteria that they use to rank content.
When establishing an online presence for your business, the first place that you'll begin is your website. However, if you don't have a website design background, it's easy to become frustrated when you learn that the website that your poured your heart and soul into isn't producing results for your business.
If you want to grow your business online, you must have an e-commerce website. An e-commerce website allows your business to catapult sales by selling products and services online. Considering that consumers now prefer to make purchases online rather than visit a physical store location, an e-commerce website design is essential for your business to thrive in the 21st century.
Are you satisfied with the number of conversions that you're earning from your website? If you talk to most business owners, the answer to this question is that there's always room for improvement.
Is it time to refresh your small business website design? A great starting point is your homepage as it serves as your company's virtual front door.
Research show that a homepage is the most visited page on a website and on average attracts more than 50 percent of all visitor traffic. Your homepage is THE landing page on your website, so you need to make sure that you optimize it properly to drive conversions.
As you begin the website design process for your small business, it's to your benefit to know ahead of time the pages that you would like to include on your website.
When was the last time that you updated your website design? If you can't remember, your website is not functioning at peak performance.
While there are no rules for how often you should update your website, a good rule of thumb is to re-visit the functionality of your website once a quarter.