You probably already know that social media is the cream of the crop when it comes to brand awareness and promotion online. Nearly everyone is on social media today, whether it be Facebook, Twitter, Instagram, or another. To make the most out of your digital advertising and inbound marketing efforts, it’s vital that you take advantage of the captive audiences social media can offer. But simply creating self-promotional, text-only posts every day is not enough to drive potential customers to your website, much less help guide them through to purchase. With the overload of information available online, it’s important that you truly engage your target audience by using various types of compelling content and sharing relevant information.
Here's a few tips to help you create more conversations with your audience on Facebook by publishing compelling content:
Get Over Yourself
Many businesses owners or marketers tend to use social media for self-promotion and for posting information about their companies. This is a HUGE mistake. Not only will doing this bore your readers, it could actually cause them to disconnect and unfollow your brand. Your chance to engage them in the future will be gone. People don’t want to be “sold” something every time they log into Facebook, and chances are they could care less about company-oriented news. For most, Facebook is a place to express personal opinions, share photos, and have fun. The last thing they want is to be bombarded with businesses pushing their products. The first step to a successful Facebook strategy is to get over yourself. Get in tune with your customers by thinking of them as more than a buyer, connect with them by sharing things they would be interested in. Of course, that fall into the realm of things your company specializes in (e.g. company selling baby clothes might share an article on the top 10 best parenting websites).
Keep It Interesting
There’s more than one way to share information on Facebook these days. Text-only posts can seem boring, even if the content is great. To catch the eye of your target audience, try various forms of content to portray your message. Videos, photos, and links are all great ways to engage your readers and get them involved in your conversation. Ultimately, that’s what you’re trying to do with social media: start a conversation. Debbie Hemley of Social Media Examiner says, “If every piece of content you deliver on Facebook has the same look and feel, it stands to reason that your fans will begin to pass them over for content that looks different and more interesting.” She also suggests tracking user engagements and choosing your best performing types of posts in each update. Keep it interesting by changing up the content, and the way you present the content, that you share with your Facebook audience.
Share timely content, it's vital! If you see something going around on Facebook, for example, that you believe your target audience would be interested in, then by all means, add to the conversation about that topic by sharing it with your audience. Hemley claims, “Engagement is engagement and the subject that drives it doesn’t always have to be yours.” Staying relevant and up-to-date with what’s going on in the world is a great way to show readers that you actually care, that you’re human and not some robot sitting behind a computer writing the same old post after post. However, make sure you personalize the shared link in order to avoid saying the same thing your readers have already read 20 times that day.
Because Facebook continually changes the information its users see, you no longer have the option of shying away from creating engaging content that will draw your readers in. But by incorporating the tips mentioned above into your social media strategy, you’ll be on your way to creating more conversations among your fans and building better brand awareness!
Fancy more attractive content for your Facebook page? Swing by our Social Media Management services page; hopefully we can connect and help each other out soon!