Are you happy with the results that you're getting from your current website? If not, it's time tore-think your website design for 2018.
One of the most common reasons why websites underperform is a disconnect between the website designer and developer. Poor performing websites typically don't take into account the business proposition from the consumer's point of view. And, as a result, the user experience that the website offers does not accurately reflect the message and branding strategy that the business wants to convey.
What is Intuitive Website Design?
Intuitive website design, on the other hand, is when current knowledge equals target knowledge. In other words, an intuitive website is so easy to navigate that it doesn't require the user to have to learn anything or follow instructions to browse through the website.
Google is a great example of intuitive website design. It's impossible to use the website incorrectly and there's no learning curve, even for the technologically challenged.
The Importance of Intuitive Design
Intuitive design needs to be a priority for your business, especially considering that 76 percent of consumers consider the most important characteristic of a website to be its ease of use.
If you're not happy with the number of conversions that your current website is generating, you need to re-evaluate your design. Research shows that 50 percent of consumers don't make a purchase from a website because they can't find what they're looking for. If you have a lot of products and services listed on your website, you need to include a search feature to help your visitors quickly find what they're looking for.
What are the Defining Characteristics of Intuitive Website Design?
What makes a website intuitive? Here are five defining characteristics of an intuitive website:
1. Designed for the brain
The human brain processes information using a trained hierarchy. Thermal eye tracking tests show that the brain acknowledges bold colors, bold typography, contrasts, and placement first when looking at a website. Intuitive websites typically utilize the design principles of the Z and F patterns as that is how the human eye is trained to scan a website. Use whitespace and bold headings to force the eye to focus on specific areas of your website.
2. Designed for user intent
An intuitive design takes into account what the target consumer knows about the interface prior to visiting your website and uses this knowledge to design a website to help users seamlessly accomplish their objectives on your platform. Conducting market research and having a clear understanding of who your target audience will help you design a website for user intent.
An intuitive website is responsive in a few different ways. First, a responsive website is fast and does not require users to wait for pages to load. A website's speed makes a significant impact on the user experience.
A responsive website also automatically responds to the user's behavior and environment based on the screen size, platform, and orientation. A responsive website is intuitive because it provides an optimal viewing and navigation experience regardless of the device used to access the website.
For a website to be intuitive, it needs of offer a level of consistency throughout the website. As users navigate through your website, they'll become accustomed to what different buttons, tabs, and icons mean and what they do in different contexts. Keeping these interfaces consistent will make it easier for users to navigate the website and accomplish their goals.
No one is perfect, including your website visitors. Utilizing a forgiving interface will help users avoid making costly mistakes on your website. For example, if a user accidentally deletes information, an intuitive website design makes it easy for the user to undo this action.
As you plan to revamp your website for a successful 2018, take into consideration these five defining characteristics of intuitive website design to achieve a high performing website that produces results for your business