If you're using Facebook to promote your business, undoubtedly one of the dilemmas that you're faced with is how to expand the reach of your organic content. Enhancements to the Facebook algorithm make it almost necessary for businesses to pay to promote their content if they want to get it in front of their audience. However, Facebook's live streaming feature is one of the best ways to crush the social media giant's algorithm, and it doesn't have to cost your business anything!
For many businesses, the idea of live streaming video content creates some anxiety. But what if we told you that it's now possible to go live on Facebook without actually broadcasting live?
What is Facebook Premiere?
Facebook recently rolled out Facebook Premiere, which allows your business to schedule and debut videos as live moments. As a marketer, you should be excited about this new feature as it allows you to realize the advantages of publishing live video content on Facebook without actually being present.
What are the Advantages of Facebook Premiere?
The new Facebook Premiere feature offers your business a number of advantages, including the following:
When Should You Use Facebook Premiere?
If you're excited about the benefits that the Facebook Premiere feature offers and want to test it out, you should know the optimal times to use it.
This tool is a great way to build anticipation and create excitement for your brand, which is why it's ideal to use the Facebook Premiere feature to promote a newly launched product or a flash sale. Because this feature will alert your followers once you have scheduled the Premiere, you can get people talking about your launch before it even takes place!
Another reason why you should consider using Facebook Premiere is for episodic content. Now more than ever, we're seeing marketers create a series of social posts that build on each other. You can think of this type of content as small chapters or episodes that take the form of a story and guide followers along a specific plot. Episodic content is so powerful because it always leaves your followers wanting more.
Something else that is important to note about Facebook Premiere is that you can promote the link to your scheduled Premiere in an email blast and across all of your social media channels to maximize the number of viewers that you earn. If you're taking advantage of Facebook Messenger Bots, you can even program them to leave a call-to-action to watch your upcoming Premiere.
How to Use Facebook Premiere
If you're ready to get started with using Facebook Premiere feature, you should know that it's fairly straightforward to use this feature.
First, you will need to go to your company's Facebook page and choose the option to upload a photo or video. Select the video that you want to premiere and click "Premiere".
Next, you will need to fill out the fields for the Premiere start time. Then click "Schedule Premiere" and you're all set!
Please note that your Premiere video will need to be at least 30 seconds long in order to use it with this feature. Also, Premiere videos need to be scheduled at least 10 minutes in advance, and the furthest out you can go with scheduling Premiere video content in advance is seven days.
Keep in mind that a major advantage of using the Facebook Premiere feature over simply scheduling video content in advance is the ability to notify your followers that live video content has been scheduled. By simply scheduling video content the old-fashioned way, your followers won't know about it until it's live, which can cause you to miss out on a number of viewers.
How New York Ave Can Help
Our team of social media experts at New York Ave are committed to keeping our clients in the loop of the latest social media trends so they can capitalize on these new features and maximize their ROI.
Could your social media marketing strategy use a reboot? We are here to help you. Contact us at New York Ave to learn how we can help you to build a personalized digital marketing strategy that will make your business more memorable with your target audience.