The human brain processes visual content 60,000 times faster than text. This is why graphic design plays such a critical role in your branding strategy. Your logo design, for instance, is the visual cornerstone for what your business stands for. Often, the first impression that consumers will have of your business is through your logo. People are also more likely to remember your logo than your business name. For these reasons alone, you can't afford to not get graphic design right.
When designing graphics for your business, it's imperative that you take into account how your visuals will impact consumer behavior. Which actions do you want consumers to take upon viewing your graphic design? Do you want them to buy something? Contact someone? These thoughts need to go through a graphic designer's head before they sit down to work on a design.
Here are five useful tips for approaching graphic design to appeal to consumer behaviors:
1. Design for doubt.
It's human nature for consumers to second-guess their decision to make a purchase. However, the right design can help reassure consumers that they are making the best choice by choosing to do business with your company.
2. Plan for distractions.
Today's consumers have very short attention spans and are easily distracted. You'll quickly lose your audience with designs that are too busy and intricate. Instead, make good use of white space and keep things simple. Also, keep in mind that consumers will rarely be viewing your designs in a white, immaculate room. Find unique ways to highlight key pieces of information that you want consumers to takeaway.
3. Demonstrate value.
You know your product is superior to the competition's, but your consumers may not realize this immediately. It's just as important for your product to be perceived as being better as it is to actually be better. The right graphic design will help you to convey this message to consumers.
4. Design to motivate.
You want your design to inspire your audience to take some type of action. Understanding who your audience is and what motivates them will allow you to create graphic design that inspire the right actions.
5. Involve your audience.
Use design as a way to get your audience involved with your business. Capturing their attention with eye-catching design is step one. The second part of the equation is holding their attention so they'll listen to everything that you have to say.
With so much riding on the graphics that you design for your business, you don't want just anyone to handle this critical aspect of your branding strategy. Consider hiring a professional graphic designer that truly takes the time to understand your brand, your audience, and your products and services.