We've talked about the importance of landing pages in our blog before, and because landing pages place such a critical role in the conversion process, we thought it would be worthwhile to expand on this topic.
When it comes to creating a landing page, most people think you just need to slap a sign-up form on the page and you're good to go. However, if you're focused on great website design, your landing page needs to contribute to your strategy of providing a superior user experience.
We've taken a look at some of the best landing pages that website design has to offer, and here are 5 big takeaways to help you create a top-notch landing page:
1. Offer a stark color contrast between the signup form on your landing page and the background.
You can make it nearly impossible for your website visitors not to notice the signup form on your landing page by using contrasting colors to draw their eyes right to it. When you combine this design strategy with a short form, you greatly minimize a visitor's hesitation to signup, which therefore helps to boost your conversions.
2. Include a directional cue from supporting images to the CTA button.
Help guide your website visitors to the action that you want them to take by including a directional cue from supporting images to your CTA button. This will make it abundantly clear that you want your audience to take action without being obtrusive.
3. Allow your visitors to opt in to receive marketing emails.
As a best practice, a top performing landing page will typically include a check box to make it easy for visitors to subscribe to the company's blog. Some brands choose to have this box be automatically checked in an effort to earn more subscribers.
Do yourself a favor and avoid this tactic. Allow your visitors to decide for themselves if they want to opt in to receive your marketing emails. Otherwise, you risk creating a contact base filled with low quality subscribers.
4. Find opportunities to make your landing page interactive.
While most people think of a landing page as being a basic signup form, it definitely doesn't have to be that way. With the right strategy in place, you can use your landing page to create a personal and interactive experience for your visitors.
For example, you could use a form to ask your visitors a simple, yet personal question. Depending on the answer to that question, one or two more questions could be asked. Finally, your visitors would arrive on a landing page that would make them feel as though they have received an exclusive offer that's been catered towards their personal needs. This could be a very effective strategy for boosting conversions.
5. Keep the form "above the fold" at all times.
A great website design tip for landing pages is to make sure that you keep the form "above the fold" at all times. This means when someone is scrolling through the content on your landing page, the form should move along with the content. This will help to remove any friction if the visitor decides he or she wants to complete your form after reading further down the page.
Think about some of the best landing pages that you've personally encountered when browsing the internet. Are any of these tactics used on these landing pages?
If you want to increase conversions and build a quality contact base, give these 5 website design strategies a try when creating your next landing page.