One of the most effective ways to drive organic traffic to your website is to include your website in as many online directories as possible. Examples of online directories include Google, Bing, Yahoo, and Yelp. In fact, there are hundreds of online directories that today's consumers turn to research products and services before making a purchase decision.
Currently, 81 percent of consumers turn to the internet to research products and services before pulling the trigger on a purchase. Of the online searches performed, nearly 60 percent originate from mobile devices. Even more astonishing, 80 percent of local searches performed on a mobile device convert.
Given these statistics, including your business in local search directories needs to be a priority. Taking advantage of a business listing distribution service will allow you to maximize your local listings coverage while saving you time.
To help you get the most from local listings, here are several SEO tactics to drive more organic traffic to your website:
1. Determine which pages on your website have the lowest click-through rates.
Google Analytics makes it easy for you to determine which pages on your website have the lowest click-through rates. When you go into Google Analytics, select Acquisition > Search Console > Landing Pages and export the data into an Excel spreadsheet. This information will allow you to identify which pages on your website have a low click-through rate.
Common reasons for low click-through rates include poor quality content and unclear calls-to-action. Take a look at the identified pages on your website with low click-through rates and find ways to optimize them to help drive more organic traffic to your website.
2. Write more compelling meta tags.
You want your page titles to read like newspaper headlines. They need to accurately describe the content and be compelling enough to make consumers want to click. Include target keywords in your meta tags, but be sure to write for the user intent first and SEO second. Other best practices include mentioning pricing or sales numbers if applicable and timely content.
3. Look for opportunities to expand title tags.
A few years ago, Google increased its title tag limit, which gives marketers the opportunity to include more high-priority keywords (without keyword stuffing, of course). Use a Google SERP preview tool to see how your local listings (URL, title, and description) will appear on a Google SERP.
Use these three tactics to optimize your local listings and make them stand out in search results. You'll be pleased with how well these enhancements drive more organic traffic to your website.