As a small business owner, you're likely dealing with a limited marketing budget. However, if you want to be taken seriously and have a credible online presence, you need to invest in professional graphic design.
Visual components of your brand such as your logo design, business cards, and website need to be unique and memorable to command your audience's attention. While it's tempting to render up your own designs using Microsoft Publisher, DIY graphic design can hurt your business more than it will help it.
Finding a good graphic designer for your small business is no easy task. Here are several useful tips to help you choose a professional graphic design partner that will allow you to get your money's worth:
1. Conduct some competitive research.
Take a look at your competitors' websites, social media accounts, business cards, and more. Conducting some competitive research will help you to establish your needs for graphics. When you know your needs upfront, it will be easier to find a graphic designer that specializes in those needs.
2. Know what you want to accomplish with the design.
The graphics that you choose will be the visual cornerstones of your brand. Your designs will play a key role in communicating what your business is all about. While you might not have a clear picture of what you want your design to look like, you need to be able to communicate to your graphic designer about what you want the design to accomplish. Some objectives could include catching your audience's attention or using design cues to drive sales.
3. Look through prospective graphic designers' portfolios.
Make yourself familiar with the quality of work that prospective graphic designers offer by looking through their portfolios. Taking the time to research their previous projects will make you familiar with their level of experience and overall design style. It's also a best practice to check out online reviews, ratings, and testimonials to learn more about prospective designers. Once you narrow down your list, don't be afraid to ask designers if you can speak with their clients to get a better idea of what the working relationship would look like.
4. Be on the lookout for a graphic designer that offers versatility.
Over the course of your relationship with the designer, you will likely have many different design needs (logos, brochures, business cards, marketing brochures, website, signage, and more). While you want your designer to be skilled in creating the style of graphics that are consistent with your branding strategy, you also want to make sure that you choose a partner that offers versatile skills to meet your various design needs.
5. Ask to see multiple design concepts.
Before you sign on the dotted line to hire a graphic designer, it's crucial that you ask to see several different design concepts. For example, if you need a logo design, you will want the graphic design to present you with several different options before making a selection. Having options will help to ensure that you're getting the very best of the designer's work.
6. Crowdsource your design projects.
The beauty of living in the digital age is that the internet makes it extremely easy to get good referrals. Turn to LinkedIn and other social media channels to ask around about recommendations for a quality graphic designer.
You can also crowdsource and have multiple graphic designers submit their work to you using an online graphic design contest, like DesignContest. Don't be surprised if dozens of graphic designers end up submitting their entries to you. By crowdsourcing and running a contest, you can benefit from getting a winning design at an affordable cost.
Your business needs professional graphic design to be successful, and the design requirements that your business has range from logos and websites to brochures and business cards. New York Ave uses graphic design to help your business tell a meaningful story.
At New York Ave, we firmly believe that good graphic design inspires confidence and helps brand stay connected to their audience. We offer comprehensive digital marketing services including professional graphic design, which helps our clients to engage their customers on a relevant, frequent, and personal level.
The right graphics allow your business to tell a more meaningful story and establish a lasting connection with your customers. From your logo design to your website, every graphic that we create for your business is carefully coordinated and masterfully illustrated to ensure that its consistent with your branding strategy.
We pride ourselves in being a design-first digital marketing agency. Your graphics--right down to your choice of color and style of font--say a lot about your business. By taking advantage of our graphic design services, we can help your business to pull together your branding strategy and connect with your customers on a more personal level.
Are you interested in learning more about our graphic design services? Please contact us at New York Ave to get the conversation started.